AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
If you don’t succeed, try, try again. And that’s just what Ford did – when the 2011 Edge and Lincoln MKX didn’t make the cut for Insurance Institute for Highway Safety’s (IIHS) Top Safety Pick award, they made improvements to roof strength, and finally got the thumbs up from the IIHS.
These midsize SUVs jumped from acceptable to good for roof strength in rollover crashes to earn the Top Safety pick award. In order to pick up this prize, vehicles must earn the top rating of good for front, side, rollover, and rear crash protection, and they must have electronic stability control as a standard feature (ESC).
In the IIHS’s roof strength evaluation, the Edge and the Lincoln MKX withstood a force equal to 4.7 times the vehicles’ weight. To earn a good rating, vehicles must achieve a strength-to-weight ratio of 4 or higher. Only models produced after February, 2011 can boast TSP certification.
However, the technology is so new and apparently so baffling that Consumer Reports went as far to put strikes against the new Edge and MKX, saying that MyFord Touch was so complicated and distracting that it could not recommend either of these vehicles to consumers on that basis alone.
Now Ford dealers are fighting back, taking the initiative by setting up workshops to show customers how to use the new technology; some are even going as far as hiring ‘technology’ specialists.
Like with any new technology, there is obviously a learning curve with how that new technology works,” declared Collin Sewell, Chairman of the Ford National Dealer Council. “We have a responsibility to help customers learn how to fully utilize the great new products that they are buying.”
MyFord Touch essentially groups the vehicle’s communication, entertainment and temperature controls into a central interface, with all functions activated by either touching the screen, steering wheel controls or voice commands. However unlike Sync, it must be used to operate key features in the vehicle, instead of allowing customers to learn at their own pace, likely the main reason for Consumer Reports’ damming remarks.
Furthermore, Ford is also pushing ahead with plans to install it in approximately 80 percent of its vehicles by the year 2015, so many dealers see it as being in their best interests to show customers how it works.
Although Ford Motor Company itself hasn’t yet officially endorsed the workshops dealers are offering, some are hoping they will receive some kind of compensation for putting such programs in place.
I think that there’s a discussion that needs to happen,” remarked Brian Godfrey, general sales manager Pat Milliken Ford in Redford, Michigan.
[Source: The Detroit Free Press]
Thanks to some good old fashioned vehicle performance testing, the folks at Motor Trend have discovered the disappointing reality of the Mustang V6-powered 2011 Ford Edge. Billed as the top performer in the Edge lineup (refreshed for 2011 with new engines), the actual performance stats paint a different picture.
At first glance the numbers seem to tell the whole story with the 3.7-liter V6 in the Sport making 305-hp and 280 ft-lbs of torque while the 3.5-liter V6 in the SEL trim level makes 280-hp and 253 ft-lbs of torque.
But when put to the test, the less-powerful SEL model handily bested the Sport, with a 7.1 second 0-60 mph time, compared to just 7.6 for the Sport.
The reason for the Sport’s slower time is due to a significantly higher curb weight, with the SEL model rated at 4,065 lbs, while the portly Sport busts the scales at 4,405 lbs. To be fair, the Sport model tested did use an optional AWD system that adds weight. However, AWD isn’t likely to add all of that 400 lbs, with some of it sure to come from the oversized 22-inch wheels. And even without the added AWD weight, the two models would at best be tied in terms of performance.
[Source: Motor Trend]
Ford has just released the official EPA rated fuel economy numbers for the 2011 Edge and it appears as though the American automaker is living up to its promise to be a fuel economy leader. Well, almost.
Equipped with its new standard six-speed automatic transmission, the 3.5-liter V6 is now rated at 19-mpg city and 27-mpg highway, slightly higher than its mechanically-similar Lincoln MKX cousin. These numbers best the Honda Accord Crosstour and Toyota Venza, which are rated at 18/27-mpg and 19/26-mpg respectively. Interestingly, however, the combined rating of 22-mpg is just short of the Hyundai Santa Fe which is rated at 23-mpg (20-mpg city, 26-mpg highway).
That hasn’t stopped Ford from boasting “top fuel economy” in its press release. Seems like yet another automaker has underestimated Hyundai. Then again, Ford would probably argue that the Santa Fe isn’t a competitor.
As for the new Edge Sport model, it retains its 18/25-mpg rating from last year, although with the addition of 40-hp thanks to Ford’s new 3.7-liter Ti-VCT V6 engine. That powerplant makes 305-hp and 280 ft-lbs of torque in the 2011 Edge.
What Ford hasn’t released yet are numbers for the 2.0-liter Ecoboost engine, which we expect to top 30-mph on the highway. Then the Edge will truly have best-in-class fuel economy.
GALLERY: 2011 Ford Edge Sport
Official release after the jump:
Edge adds EcoBoost 4-cylinder for fuel economy, plus 305-hp V6 for performance
Ford has just unveiled the significantly revised 2011 Edge crossover at the Chicago Auto Show with fuel economy and performance engine options. On the fuel economy side the 2011 Edge will be the first North American Ford to feature the company’s turbocharged 4-cylinder EcoBoost engine. Ford hasn’t released any power numbers for the new engine but says it will deliver the same level of performance as a 3.0-liter V6, whit 30 percent better fuel economy and 15 percent better fuel economy over the current 3.5-liter V6 from Ford.
The 3.5 will be the next step up with 285-hp and 253 ft-lbs of torque. It also delivers segment-best 27 mpg on the highway. Finally, Ford’s new 3.7-liter V6 will be offered in the Sport model with 305-hp and 280 ft-lbs of torque. That’s the same engine Ford offers in the Mustang!
Ford is expanding its Edge offerings as it has high hopes for the crossover and the segment in particular. Ford says that 50 percent of Edge buyers came over to Ford from another brand.
In addition to the new engines and exterior style, the Edge also gets a completely new interior. We had a peak here at the Chicago Auto Show and we are impressed, and not just because of the MyFord Touch system. Instead of a poorly executed faux-luxury, the Edge features a premium non-luxury interior. We even like the wood trim – because it’s finished matte and not high-gloss to look like plastic.
As for the MyFord Touch system, its Ford’s evolution of SYNC and features a touch screen, 5-way steering wheel controller and voice controls to operate every feature in the car.
GALLERY: 2011 Ford Edge
GALLERY: 2011 Ford Edge Sport Official Images
Get more info on the new 2011 ford Edge after the jump:
A new reports suggests Ford will debut a new EcoBoost 4-cylinder engine at the Chicago Auto Show next week. As the new standard engine in the Ford Edge, it will produce roughly the same power as Ford’s 3.0-liter V6 but with significantly better fuel economy and emissions. As shown already in European models the 2.0-liter turbocharged 4-cylinder EcoBoost engine should make aronnd 230-hp in the Edge. Ford will continue to offer the 3.5-liter V6 as the top engine offering for the sporty crossover.
The Edge will get more than just a new engine, however, and will feature a significant mid-cycle refresh including new bodywork. It will also be the first Ford model to go on sale with the company’s new MyFord Touch system, replacing all the controls on the center stack with a touch screen, voice activated controls and a steering wheel-mounted five-way controller.
[Source: Detroit News]