New York 2010: Hyundai Equus Flagship to Feature Premium Services

New York 2010: Hyundai Equus Flagship to Feature Premium Services
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With the debut of the new Equus luxury sedan at the New York Auto Show, CEO John Krafcik also announced that sales of flagship model will come with premium services. For starters, Hyundai dealerships will feature the car in a showroom-within-a-showroom format, alongside the Genesis Sedan and Genesis Coupe. But if you’d like to test… Continue Reading...

New York 2010: Hyundai Equus to Rival S-Class, But Priced in the Mid $50,000 Range

New York 2010: Hyundai Equus to Rival S-Class, But Priced in the Mid $50,000 Range
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It certainly looks like a flagship luxury sedan, created to rival established German saloons like the 7 Series and S Class, but it costs roughly half the price and… it’s a Hyundai? Yes, debuting at the New York Auto Show, Hyundai will now offer its flagship luxury sedan from Korea in the U.S. aiming to,… Continue Reading...

New York Preview: Hyundai Equus to Make Production Debut at Big Apple Show

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New York Preview: Hyundai Equus to Make Production Debut at Big Apple Show
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A year after its first showing on U.S soil and at the very same venue, Hyundai will officially unveil the production version of its flagship luxury sedan at the New York Auto Show. Hyundai has not said as much, but the full-sized luxury car is expected to keep the Equus name. What it will be… Continue Reading...

Report: Hyundai to Create Showroom-Within-a-Showroom to Highlight Premium Models

Report: Hyundai to Create Showroom-Within-a-Showroom to Highlight Premium Models
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Rather than spin off the new premium Hyundai products into their own brand, necessitating the creation of new dealerships and huge marketing budgets, the Korean automaker is opting for the “showroom-within-a-showroom” approach. According to documents obtained by Ward’s, Hyundai Motor America (HMA) is looking to make the move soon, creating a luxury area within current… Continue Reading...

Breaking: Hyundai Equus Stretch Edition Unveiled in Korea With New 5.0-liter V8

Breaking: Hyundai Equus Stretch Edition Unveiled in Korea With New 5.0-liter V8
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Hyundai has just unveiled a “Stretch Edition” of its flagship Equus luxury sedan in Korea, measuring a massive 215-inches in length – a foot longer than the standard sedan model. For the record, that’s just over half a foot longer than the extended-wheelbase BMW 750Li. It’s also just 15-inches smaller than the simply massive Rolls-Royce… Continue Reading...

Video: 2011 Hyundai Equus First Ride

Video: 2011 Hyundai Equus First Ride
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AutoGuide was recently invited by Hyundai to take a ride in its new flagship Equus luxury sedan, which is due out in the U.S. in 2011. We posted some initial impressions immediately afterward and have since prepared a little video of the car and our chat with Hyundai Motor America’s VP of Marketing Joel Ewanick…. Continue Reading...

First Ride: Hyundai Takes Us for a Spin in the Company’s New 2011 Equus Flagship

First Ride: Hyundai Takes Us for a Spin in the Company’s New 2011 Equus Flagship
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Earlier this week Hyundai announced that it would launch the company’s Korean market Equus flagship right here in the U.S. And to help promote the car, Hyundai decided to show-off a few examples of its top-tier luxury sedan at one of the world’s most high-profile automotive events: the Pebble Beach Concours d’Elegance. While in town… Continue Reading...

Breaking: Hyundai Equus Flagship to Go On Sale in U.S. Next Year

Breaking: Hyundai Equus Flagship to Go On Sale in U.S. Next Year
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Hyundai continues to shake up perceptions of what a Korean automaker can be, announcing today that it will offer its flagship Equus sedan in the U.S. starting next year. The Equus is based on the same architecture as the Genesis, but is noticeably larger. Hyundai intends that it will compete with the world’s premiere luxury… Continue Reading...

Hyundai Equus To Go On Sale in U.S. Next Summer

Hyundai Equus To Go On Sale in U.S. Next Summer
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Hyundai will bring its top-level Equus luxury sedan to North America next summer. While buyers of German luxury sedans like the BMW 7 Series and Mercedes S-Class aren’t likely to buy Korean (not yet anyway), Hyundai thinks it will attract enough Lexus LS buyers to make the Equus a viable business plan. According to a… Continue Reading...