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Hot on the heels of Kia’s awesome advertisement for their Soul compact car, Hyundai‘s South African arm has just launched a new spot for the Tuscon crossover (known as the ix35 in South Africa) taking off the wildly popular TV series Top Gear.
The spot, features a mock driving show called “Top Deer”, and features dead-on voice impressions of hosts James May, Jeremy Clarkson and Richard Hammond (represented by a turtle, wildebeest and hamster respectively), the familiar Top Gear episode format and typical cinematography. The ad, along with its companion segment, (where their hired gun race driver “The Stag” tests his mettle against the car) manages to take a tongue-in-cheek swipe at the BBC hit, which hasn’t always been so kind to Korean cars.
We have no idea how Hyundai is perceived in South Africa, but the cheeky ads are sure to resonate in a country gripped with the festive spirit of the World Cup and a booming new middle-class eager to buy brand new cars.
Hit the jump to see both Hyundai ads
Hyundai's compact crossover takes a huge leap forward
Hyundai has just unveiled the all-new 2011 Tucson compact crossover at the Los Angeles Auto Show. The new Tucson gets a complete list of upgrades including a more powerful and fuel efficient 4-cylinder engine, as well as several new features and an all-new look.
Powering the Tucson is an improved version of the company’s 2.4-liter 4-cylinder engine, that now makes 176-hp and 168 ft-lbs of torque. Fuel-economy has also taken a huge leap forward, with a rating of 23/31 mpg (city/highway), which Hyundai says puts it ahead of both the RAV4 and CR-V. Interestingly, this revised engine makes roughly the same power as the old 2.7-liter V6 and at the same time gets 20 percent better fuel economy than the previous 4-cylinder.
Part of the reason for this is the car’s light weight, tipping the scales at just 3,203 lbs it’s the lightest vehicle in its class. And yet Hyundai says it’s also the widest compact crossover on the market, boasting even more room than a BMW X3. Rear passenger room is also good thanks to sculpted front seatbacks to make room for even longer legs.
Hyundai also promises an improved ride, with a sportier feel thanks to stiffer sway bars all around.
Additional highlights include items like a downhill brake control, hillstart assist, a backup camera and a panoramic sunroof.
The 2010 Hyundai Tucson will be offered as a GLS and Limited model in both front and AWD. In total just 10 different models will be offered to keep the buying process simple. Sales are schedule to start this month.
GALLERY: 2010 Hyundai Tucson
Newly unveiled 198-hp direct-injection 4-cylinder a possible option for new Tucson
Having recently been unveiled at the Frankfurt Auto Show in Germany, Hyundai will officially launch its new 2011 Tucson for the North American market at the LA Auto Show in early December. The Tucson is likely to keep much of the design we first saw in Frankfurt and is a bold departure from the rather bland look of the vehicle it replaces.
Hyundai promises added legroom and headroom and the European model offers a panoramic sunroof – which we hope is also offered here.
Sold as the ix35 in Europe, those European models are offered with a selection of gasoline and diesel powerplants. Hyundai is expected to announce that North American models will get a 2.0-liter four-cylinder with 161-hp and a more powerful 2.4-liter motor. There is a strong possibility that both engines will feature direct injection. After all, just this week Hyundai announced in South Korea, a new 198-hp direct-injection 2.4-liter 4-cylinder.
GALLERY: 2011 Hyundai ix35 Tuscon Debut in Frankfurt
While the 2011 Hyundai Tucson isn’t set to officially debut until the Geneva Auto Show in March, the Korean automaker has released some details and a few photos of the new model for the Korean market.
In Korea two engines will be offered, a diesel and a gasoline motor, both of which will have a displacement of 2.0-liters. The diesel will make 184hp and get 36 mpg, while the gasoline motor will make 166hp and get 27.5 mpg. Both engines will be paired with a new six-speed automatic transmission. The diesel powerplant will be available with either front-drive or AWD, while the gasoline will be offered only as FWD.
When it makes its way to North America, expect AWD to be available with the gasoline motor and we’re still expecting to hear news of a new turbocharged four-cylinder engine.
Notable features on the new model include stability control, downhill brake control and hill-start assist, a backup camera and a panoramic sunroof.
Called the ix35 in some markets, the Tucson is expected to keep its traditional Arizona name when it arrives in the U.S.
GALLERY: 2011 Hyundai Tucson
Official release after the jump:
Thanks the the prying eyes and quick fingers of one amateur spy photographer in Sydney, Australia, we have this single image of the upcoming second-generation Hyundai Tucson. Driving alongside a truck with a full camera rig, Hyundai was apparently filming either a commercial or some promotional video.
And while we now know what the SUV looks like (at least from one angle), what still isn’t clear is what the crossover will be called. It’s known as the ix35 is most markets, but Hyundai might keep the Tucson name for North America.
With an overall shape that reminds us of the Nissan Rogue, the front end design is much nicer with Hyundai’s new hexagonal grille. This optioned-out model also has a sizable set of wheels and chromed roof rack bars. Overall, it’s actually quite close to the ix-onic concept that debuted at the Geneva Auto Show last March.
Details of the powertrain are exciting as we’ve already learned the next-generation Tucson will get a turbocharged four-cylinder engine and a six-speed dual-clutch transmission. We just don’t know if that engine/transmission combination will be offered in North America.
The production model as shown here is expected at this Fall’s Frankfurt Auto Show as either a 2010 or possibly a 2011 model.
Five new models expected in next two years
Hyundai is planning to release five new models between now and 2012, according to a company info obtained by Autoweek.nl. Three of the five models are expected to make their way to North America.
The first model is the next generation Tucson, which will be based on the ix-ONIC concept that debuted at the Geneva Auto Show last March. It is expected to use a new turbocharged 1.6-liter four-cylinder engine and make 140hp. We captured a few spy photos (like the one above) of the new Tucson testing in California.
After the Tucson, will come two MPV versions of the i20 and i30, for sale in Europe and Asia.
In 2011, Hyundai is then expected to reveal the new Sonata (also known as the i40 in some markets). As well as a sedan, Hyundai is reportedly readying a wagon version of the car.
The final product will emerge at the end of 2011 and will be the “replacement” for the Tiburon. In fact, it won’t be much like a Tiburon at all and will actually be considerably smaller. Based on the Veloster concept, the car will feature a unique layout with two passenger doors but just one driver’s door and will be a hatchback. Power will come from either a 140hp turbocharged 1.6-lite four-cylinder or a 172hp 2.0-liter four-cylinder.
[Source: AutoWeek.nl via WorldCarFans]