Earlier today Lincoln announced plans to introduce a hybrid version of its MKZ luxury sedan, which has now just been officially unveiled at the New York Auto Show. Based on the same platform as the Ford Fusion and Mercury Milan, the MKZ Hybrid also uses the same hybrid drivetrain to achieve an impressive 41/36 mpg (city/highway)
Ford’s plan with the car is that the hybrid buzz will get buyers into Lincoln showrooms and hopefully even draw over buyers from Lexus showrooms and away from the HS250h – the car’s main competitor. Plus, as the MKZ Hybrid uses the same hybrid setup found in the Ford Fusion Hybrid, the higher asking price and profit margin on Lincoln products will put more money in Ford’s coffers.
The 2011 Lincoln MKZ Hybrid comes with plenty of standard technology and safety systems, such as a reverse sensing system, heated and cooled front seats, Ford’s MyKey system and SYNC. Plus it gets a version of the SmartGauge with EcoGuide on the dash. Lincoln is hoping all this will help it compete with the Lexus HS. It might not have the craftsmanship, but the larger and more functional MKZ Hybrid is also more fuel efficient.
Pricing will be released later this year when the car officially goes on sale.
GALLERY: Lincoln MKZ Hybrid World Premiere in New York
Official release after the jump: