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Hot on the heels of its arrival at U.S. dealers last week, Nissan has now launched a 360 degree media campaign, including a 30-second TV spot entitled ‘Errands.’
The commercial is designed to highlight how parents can manage their busy lives with the new Quest, via one touch technology, permanent rear storage and an ‘intelligent’ climate control system that’s designed to block out unwanted smells from inside the van.
The ad, which will air this month on select network and cable TV stations, as well as some online sites, features a soundtrack by Beverly Lee, Doris Coley Jackson and Addie ‘Micki’ Harris, entitled ‘Mama Said.’
In regards to the new Quest, Nissan Marketing Vice President Jon Brancheau, declared “it’s an entirely new take on the minivan with bold styling, an extensive list of family-friendly innovations and amenities that families can enjoy.”
As for the ad campaign he describes it as showing that the Quest “provides the innovation to help make the impossible possible on a daily basis – just like parents do.”
The New Quest, which features fold flat second and third row seats, dual panel sliding moonroof and standard 260-hp 3.5-liter V6 under the hood, mated with a CVT transmission, starts at $27,750. Click below for a preview of the new TV spot.
GALLERY: 2011 Nissan Quest
The 2011 Nissan Quest may not be the official holder of the “Swagger Wagon” title, but it looks pretty damn good. On sale in early 2011, the new Quest is a radical departure from the old model, which was as exciting as vegan meatballs.
All the usual minivan conveniences are present, like flat-folding seats, power sliding doors, 2nd and 3rd row entertainment systems, tire pressure monitoring systems and a removable 2nd row console.
Power comes from Nissan’s ubiquitous 3.5L V6 making 253 horsepower. Four trim levels will be available, but pricing has yet to be announced.
Gallery: 2011 Nissan Quest
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Hit the jump to see the official press release
Nissan‘s Elgrand luxury van has been on sale in Japan for a number of years, but the latest generation, unveiled yesterday, will finally make it to North America as the newest Nissan Quest.
While the two vehicles won’t be identical – sources say that some styling variations will be present both inside and out – the basic architecture will remain the same. Japanese market vans will feature a 2.5L four-cylinder or a 3.5L V6. We’d wager that the familiar 3.7L V6 will make it to North America instead, giving Nissan class-leading power numbers.
The Quest will bow in November at the Los Angeles Auto Show
[Source: Nismo Stuff]
Nissan has just leaked photos of the new 2011 Quest minivan via Twitter, and its a radical departure from the previous generations derivative minivan styling.
Based on the Asian market Elgrand luxury minivan, the new Quest is expected to be powered by the VQ37VHR, and widened by 5 inches for better visual symmetry. The version sold in Japan and Hong Kong needs a narrower track to negotiate the ultra-tight streets and parking spots present in those small nations. Inside, the interior looks luxurious and almost Infiniti-like, hopefully a carryover from the premium-positioned Elgrands, which retail for over $60,000 in Hong Kong.
The quest is expected to be in dealerships in early 2011 after its debut at the LA Auto Show in November.
GALLERY: 2011 Nissan Quest