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 |  Mar 28 2011, 3:47 PM

The latest Harris poll results are out and Ford has taken the top spot in the “Full line automotive” sector, while Mercedes-Benz takes the win in the “Luxury” sector. The winners scored the highest in terms of customer connection, commitment, equity and trust.

Ford beat out rivals such as Chevrolet and Honda, while previous category winner Toyota had slipped to the number four spot.

On the luxury front, Mercedes-Benz beat out Lexus, which previously held the top spot but now is in second place. BMW took third spot.

A total of 25,099 random people, aged 15 and up participated in this survey, and were asked about 60 brands. Each brand was given a total of 1000 responses and the ranking was based on a calculation of familiarity, quality and purchase consideration.

You can read the full press release after the jump.

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