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The latest Harris poll results are out and Ford has taken the top spot in the “Full line automotive” sector, while Mercedes-Benz takes the win in the “Luxury” sector. The winners scored the highest in terms of customer connection, commitment, equity and trust.
A total of 25,099 random people, aged 15 and up participated in this survey, and were asked about 60 brands. Each brand was given a total of 1000 responses and the ranking was based on a calculation of familiarity, quality and purchase consideration.
You can read the full press release after the jump.