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There seem to be so many surveys out there relating to auto manufacturers, it’s often hard to pick out which are the most meaningful. Strategic Vision Inc. however, takes a slightly different approach than most, measuring every aspect of ‘customer satisfaction,’ from the buying experience, to performance as well as reliability, factors which aim to give a more ‘complete’ picture of overall quality.
As a result, the automotive brands that reach the top of its survey differ from those on others; Volkswagen and Ford ranking as number one and two respectively.
VW’s position was lead by the results from Golf, Jetta and Tiguan owners and although Jetta drivers reported a higher number of industry problems than average (30 percent versus 22), very few were labeled as serious issues. Furthermore, VW owners attracted a higher level of ‘love’ for their vehicles than most rivals.
In Ford’s case the Mustang, F-Series pickups and Flex crossover were the biggest winners, these vehicles scoring strong points on design, technological innovations and strengthening brand equity, this despite complaints of in-car connectivity systems which has seen Ford drop on other surveys, notably those from Consumer Reports and JD Power and Associates.
Further down the list, Honda and Nissan tied jointly for third place, the latter essentially on the strength of just one vehicle, the Maxima sedan.
Interestingly, there were a few vehicles on the list that have redeemed themselves somewhat, posting significant gains in Total Quality satisfaction ratings; examples included the Chrysler Town & Country Minivan, which jumped to second place behind the Odyssey for best in the segment; the redesigned 2011 Jeep Grand Cherokee, which currently ranks top of the mid-size SUV category, plus the Land Rover LR4 and Jaguar XJ, which from languishing in the doldrums, jumped to top of their respective categories, luxury SUV and sedan respectively. British cars leading quality satisfaction surveys, who’d have ever thought it?
[Source: Automobile Mag]
It’s been widely criticized by stateside Volkswagen loyalists for abandoning the concept of a premium small sedan, but the current VW Jetta, despite being bigger, less unique and considerably cheaper than its predecessor, is actually proving to be the right vehicle for VW’s strategy, according to U.S. chief Jonathan Browning.
During a recent interview at the Chicago Auto Show, Browning said that “the entry-level has really done quite well in terms of bringing extra people in.” He was, of course, referring to customers that previously, drove competitors’ vehicles and before the 2011 model, wouldn’t have viewed the Jetta as an alternative. Browning also went on to say that some 60 percent of 2011 Jetta buyers are ‘conquests’ from other brands.
Through research, VW has concluded that the reason why previous Jetta models weren’t as popular was one; retail price and two, the perception of high maintenance costs. With the current car starting at $15,995 in the U.S. and VW throwing in three-year scheduled maintenance program, the company says it has uncovered a largely new customer base for its bread and butter offering.
But although the 2011 Jetta might be the most porridge-like ever, at least as far as VW enthusiasts and loyalists are concerned, there’s still a glimmer of hope. The 2012 Jetta GLI model with tauter suspension, turbocharged 2.0-liter four, higher level of feature content and an available Fender sound system, promises to provide at least some of the thrills, traditional sporty VWs are known for when it goes on sale here as a 2012 model.
And yet VW seems firmly entrenched on increasing volume in the U.S. market; targeting total sales of 1 million units annually (including Audi) by 2018. In order to get there it will likely have to rely on affordable, dull cars, like the base Jetta and the new $20,000 Passat; due out later this year.
Let’s just hope that alongside the porridge for breakfast, we can still get some chili for lunch – the GLI is certainly a nod in the right direction.
[Source: Automotive News]
We know the 2011 Volkswagen Jetta is more affordable than last year’s car, but really, $5995? That’s the price that three individual cars will be offered when sold through the Gilt Groupe as part of a special promotion.
The first car will be available for sale in a three-day flash sale program (December 15, 16 and 17).
On the first day, the sale will only be accessible via Gilt mobile phone apps on the iPhone, iPad, iPod touch and Android devices; from December 16th it will be made available on Gilt.com.
Volkswagen is the first automaker to offer vehicles for sale on Gilt, ,a flash based website that peddles ‘premium’ products to its members. Perhaps it’s a sign of things to come.
Today Volkswagen announced the debut of its important and all-new 2011 Jetta model, lifting the covers at a special event in Times Square. With a goal to sell 800,000 units a year in North America by 2018, VW has high hopes for the new Jetta, which now boasts best-in-class rear legroom, a new chassis, more stylish design and a lower base price with models starting at, “around $16,000.” (According to the European press release, the price is $15,995).
In total, four engines will be offered on U.S. and Canadian models including the new 138-hp TDI engine currently offered by VW. As for gasoline options, the base engine will be a 2.0-liter 4-cylinder making 113-hp and getting 28-mpg combined with the standard six-speed manual and 26 mpg combined with the six-speed DSG automatic. The 2.5-liter five-cylinder will deliver 168-hp, while top-level 2.0 TSI engine will deliver 197-hp.
As of for the rest of the car, it gets a stylish if understated look, but keeps VW’s excellently finished interior. The car itself is larger than the current Jetta, measuring 3.54-inches longer, with 2.76-inches of that between the wheels to deliver much improve interior space.
GALLERY: 2011 VW Jetta
After yesterday’s leaked info and photos of the all-new 2011 Jetta, we have still more info to bring you on the newest Volkswagen model ahead of its scheduled debut later today. The new Jetta is slated to receive a base price that sits around the $16,000 mark – notifeably less than the almost $18,000 base price of the current model.
With more dramatic styling, the new Jetta is no longer based on the Golf platform but gets its own underpinnings with the same width as the current model at 70.1-inches and the same height at 57-inches. What does change, however, is the car’s length at 182.7-inches (3.5-inches longer) with a longer wheelbase and 2.6-inches of additional rear seat legroom.
In total four engines will be offered on the 2011 Jetta, including a 2.0-liter GLI making around 200-hp and a 138-hp 2.0-liter TDI engine.
The 2011 Volkswagen Jetta is set to go on sale in October, with production beginning at VW’s Puebla, Mexico factory soon
Ahead of the car’s official debut tomorrow, the folks at AutoExpress have released a selection of photos showing the all-new 2011 Volkswagen Jetta sedan. Rather than being based on the same architecture as the Golf, the 2011 Jetta gets an all-new platform.
In Europe the new compact sedan will come with either a selection of gasoline engines including a 104-horsepower 1.2-liter TSI, a 121-hp 1.4-liter TSI and a 200-hp 2.0-liter TSI. As for diesels, two options will also be on the table including a 104-horsepower 1.6 TDI and a 138-hp 2.0-liter TDI.
According to rumors and reports, when it does arrive in North America, the 2011 Jetta is expected to cost under $15,000 to start and will get a torsion beam rear suspension rather than the European fully-independent unit in a bid to save costs.
GALLERY: 2011 VW Jetta
We’ve already seen numerous spy photos of the 2011 Volkswagen Jetta and now we’ll get a chance to see the finished product next week. Volkswagen has posted a countdown on its U.S. webpage with the official reveal set for 11:25 a.m. on June 15th.
Inspired by the New Compact Coupe (unveiled at this year’s Detroit Auto Show), the new Jetta hasn’t drawn much praise for the bland stylings we’ve seen on the test cars, but VW’s new corporate fascia with some sleek chrome trim should help improve that. But then again, look at the success Toyota has had in the segment with the less-than inspired Corolla.
What VW is banking on with the new Jetta is a larger overall car that will appeal more to American buyers. It will also be significantly cheaper than the current model, with rumors suggesting a $14,950 base price – significantly less than the $17,735 entry price for a current Jetta model. Cost cutting measures hopefully won’t have cheapened the Jetta’s interior and we don’t expect that to be the case, with other cost-cutting the result of opting for a less-sophisticated torsion beam rear suspension (on North American models).
According to a well-connected forum member at VWVortex, Volkswagen‘s all-new Jetta model will finally be an affordable vehicle on U.S. soil, starting at just $14,950. By comparison, the least expensive current Jetta now starts at $17,735.
This new Jetta model has been designed with the U.S. market in mind and based on VW’s plan to attract U.S. customers, it should offer increased size and interior room. We’re worried that in order to achieve this lower cost, VW will have to cut corners, offering a less-premium interior. Still, with VW’s already high-quality trim, even a slight downgrade should leave it well placed in the market. Other cost-cutting measures include the use of a less-sophisticated torsion beam rear suspension for models sold in North America.
In the future, VW is expected to deliver more U.S.-targeted models including an all new mid-size sedan to replace the Passat. That model will be built in the U.S. to help reduce production costs.
According to the same VWVortex source, the German automaker looks to release official info and photos of the car in the next few weeks.
[Source: VWVortex via Autoblog]