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How a car company is perceived by the general public is a massive part of selling cars, and holds the key to success or failure. Kelly Blue Book, the company which exists to measure all statistics relating to cars, released their study today on how each automaker is viewed in the marketplace.
There are 12 categories tested in the study, each one pertaining to how the companies are perceived by customers, with categories ranging from coolest brand to most prestigious brand. The information comes from over 12,000 new car buyers who report back to KBB on what they think about all the manufacturers.