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Speaking at the New York Auto Show, GM North American President Mark Reuss said that the new mid-size truck, which may not be called Colorado, will debut after the unveiling of GM’s redesigned half-ton pickups. Although he didn’t hint at a new name, rumors are floating around that the LUV badge will be revived for the mid-size pickup which makes sense.
The Chevy LUV was a small Isuzu designed pickup truck which Chevrolet offered in North America during the 1970′s. LUV is an acronym for light utility vehicle, which would suit the design of the new Colorado well.
[Source: Detroit News]
The new Colorado will have an easier time in the marketplace with Ford insisting it won’t sell it’s new Ranger model in North America. The Ram brand will, however, offer its next generation Dakota pickup, while the Toyota Tacoma continues to best all rivals by a two-to-one ratio.
With styling borrowed from the Equinox, the Colorado could come with either of the two new 4-cylinder diesel engines offered overseas, including a 2.5-liter that makes 150-hp and 258 lb-ft of torque, as well as a larger 2.8-liter with 180-hp and an incredible 324 lb-ft of torque.
The new Colorado will be manufactured in Shreveport, La.