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The award is bestowed upon the car with the most unique styling design of the year, and there were 46 original competitors in this years contest. Those 46 were boiled down to three finalists, the Range Rover Evoque, the Volkswagen Up! and the Citroen DS5.
Design experts were brought in to give their recommendations to the jury of journalists who would choose the winners. One of the design experts, Sam Livingstone, said the Evoque is, ”a totally fresh take on SUV–crossover that also delivers unquestionably on being from the long lineage of Range Rover.”
The Evoque is styled like nothing else before it, and gets a nice mix of classic land rover as well as new age crossover styling.