AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
Hyundai has launched an inventive social marketing program called the “HYUNDAI RACE” at Times Square, one of the busiest city cross streets in the world. By downloading a controller app from the iTunes app store, participants can enjoy the HYUNDAI RACE featuring the all-new Hyundai Veloster on a prominent billboard via Hyundai WiFi.
Steve Shannon, Hyundai Motor America vice president of Marketing said, “Having a large video display in Times Square certainly creates awareness among consumers through creative graphic elements. But Hyundai’s racing game takes engagement to a new level. The game invites the audience to interact with Hyundai in the middle of one of the world’s busiest venues for commerce and tourism. It’s a great example of our innovative marketing at work.”
HYUNDAI RACE is played by tilting a smart phone like one would steer a car. Players race their Veloster against the clock and their score will get posted on the billboard to be ranked amongst other players. HYUNDAI RACE will be up on the billboard in Times Square until the end of this year, and Hyundai will continue launching a number of other interactive experiences in Times Square thoughout 2012.
GALLERY: Hyundai Veloster
South Korean automakers have been on a roll for the past two years and there are no signs of letting off. A radical departure from Hyundais of the past, the new Hyundai Veloster earned GOOD DESIGN award in the transportation category. Held at the Chicago Athenaeum: Museum of Architecture and Design, GOOD DESIGN awards are handed annually to the most innovative designers in a broad array of industries– not just automotive.
According to Hyundai Motor America director of Product Planning, Scott Margason, “With Veloster, we want to show consumers that high style, fuel efficiency and affordable pricing can all be found in one vehicle. Veloster stands out from the crowd with a stylish yet functional design. We’re honored that GOOD DESIGN is recognizing the beautiful design and unique personality of the car.”
Highlights of the Veloster’s design are its three-door layout. While this design has been adopted by the and Saturn SC-2 3-door coupe in the past, the third door is opened conventionally rather than suicide, retains a B-pillar for structural rigidity, and has its own exterior door handle rather than needing to rely on the front door to open first. What’s more, designers compliment the Hyundai for its bold design statement and its distinctive forms including black A-pillars to give the sports coupe an aggressive motorcycle helmet visor appearance. A distinctive glass hatch in the rear and dual centered chrome exhaust tips carry the edgy design to the rear. Inside, the center console is designed to resemble a sport bike fuel tank while HVAC air vents are heavily influenced by motorcycle tailpipes.
GALLERY: Hyundai Veloster
The highly-anticipated Hyundai Veloster will start at just $17,300, very close to the targeted $17K mark that the Korean automaker first announced at the car’s world premiere at the Detroit Auto Show in January.
The news comes via Hyundai Motor America CEO John Krafcik who made the announcement via his personal Twitter account, with Hyundai commenting revealing that full pricing will be revealed later this week.
The Veloster (a unique model with two doors on the passenger side and one on the driver’s side) comes powered by a 1.6-liter 4-cylinder engine that makes 138-hp and 123 ft-lbs of torque and is available with either a 6-speed manual or 6-speed dual-clutch automatic. Hyundai has said the Veloster will get 40-mpg on the highway.
GALLERY: 2012 Hyundai Veloster
Discuss this story at Veloster.org
See here for full details on the 2012 Veloster and after the jump for a video from its unveiling.
A car designed by and for Generation Y, the Hyundai Veloster has finally been revealed at the Detroit Auto Show. Powered by a 1.6-liter 4-cylinder engine that makes 138-hp and 123 ft-lbs of torque, Hyundai will offer the car with either a 6-speed manual or a dual-clutch 6-speed automatic. Designed to deliver sporty performance, Hyundai is also claiming a 40-mpg highway rating, putting it ahead of all competitors in this segment.
In the looks department, Hyundai continues to deliver, with the Veloster the latest attractive package that will have no problem drawing younger buyers into showrooms – thanks in part to accentuated fenders and standard 17-inch wheels (18s are optional). Defying any categorization, the Veloster is neither a hatchback nor is it a coupe, with two doors on the passenger side, but only one on the driver’s side.
Another big selling feature is certain to be the standard 7-inch LCD touch-screen, as well as Hyundai’s new Blue Link telematics system – essentially Hyundai’s version of OnStar. Blue Link will offer safety features like Automatic Crash Notification and roadside assistance, while it also enables voice text messaging, remote vehicle start, remote door opening, and plenty of other features.
Aiding in the overall driving dynamics is a notably low curb weight, with the manual transmission models just 2,584 lbs, while dual-clutch automatics weigh 2,657 lbs. That’s less than a Honda CR-Z and only slight more than a MINI Cooper. The Veloster does, however, use a torsion beam suspension. Normally not ideal when building a sporty package, Honda has defied that notion with the Fit and CR-Z.
Available options include leather seats and a 450-watt 8-speaker audio system. Set to go on sale soon, the Veloster will be available in an array of brilliant colors, including Century White, Ironman Silver, Triathlon Gray, Ultra Black, Marathon Blue, Electrolyte Green, 26.2 Yellow, Vitamin C (Orange), or Boston Red.
GALLERY: 2012 Hyundai Veloster
GALLERY: Hyundai Veloster Debut
Get the Flash Player to see this player.
For all the details, including how the Veloster stacks up against some of its key rivals, see after the jump:
Plus, get more Hyundai Veloster news and info at Veloster.org
As rumored, the car appears to be a 4-door hatchback, with two doors on the passenger’s side, but only one on the driver’s side.
Positioned as a rival to the Honda CR-Z as well as the VW Scirocco overseas, the Veloster won’t be a hybrid, but will still beat the Honda in terms of fuel economy (on the highway anyway) thanks to a 1.6-liter 4-cylinder mated to a dual-clutch transmission. Power will be rated at 138-hp and 124 ft-lbs of torque. Hyundai hasn’t officially said as much, but the car should get more than 40-mpg on the highway.
Check back for more info soon, plus complete details from the live reveal at the Detroit Auto Show on January 10th.
Get more Hyundai Veloster News and Info at Veloster.org
Hyundai has confirmed it will debut the Veloster sports coupe/hatchback at the Detroit Auto Show this January followed by the new 2012 Accent in New York in the Spring.
The confirmation was given during a technical presentation by Hyundai execs at the company’s HACHI research and engineering center in Detroit on Friday. Hyundai also provided plenty of details on new engines and transmissions it is working on and while it was never mentioned specifically, we’re lead to believe that the Veloster will make use of a 1.6-liter 4-cylinder engine mated to a dual-clutch transmission. Power will be 138-hp and 124 ft-lbs of torque and the car is expected to achieve an impressive 41-mpg on the highway. That’s more than the 40-mpg claim Hyundai has made for the 2011 Elantra.
As for the Accent, it is also expected to get the new 1.6L (although perhaps not the dual-clutch setup), and fuel economy should be even better.
Hyundai USA CEO compares sporty sub-compact to Honda's iconic CRX
According to Hyundai CEO John Krafcik, the company’s upcoming replacement for the Tiburon will look significantly like the Veloster Concept that debuted at the 2007 L.A. Auto Show. In fact, Krafcik said that the sub-compact will look 70 to 80 percent like the funky concept, calling it “Accent sized,” and a, “four passenger Honda CRX.”
Much like the CRX, the Veloster will be a car you can drive hard and still get good mileage in, thanks to a direct-injection 1.6-liter four-cylinder that Krafcik promises will get over 40 mpg.
The new model will be front-wheel drive and Krafcik says it will have one particular trait that is not offered in its segment. He wouldn’t say exactly what that was, but did mention that it could be one of a few design items, including some sort of unconventional roof, doors or rear hatch.
The Tiburon’s sporty-CRX-like successor is due out as a 2012 model at dealers by late 2011.