Auto News

AutoGuide News Blog


The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Feb 13 2012, 2:31 PM

The Kia Soul Red Rock special edition draws its inspiration from the American Southwest rock formations that dominate the landscape. The package debuted at the 2011 New York auto show and has now made its way into a production model.

The Red Rock will come in a model specific color known as Canyon, kind of a dark red and brown, clearly inspired by the rock canyons of the southwest. Also exclusive to the Red Rock special edition are black, high gloss front fascia and mirror housings as well as black leather trimmed brown cloth seats. Automatic climate control and heated front seats come standard with the special edition package.

This is the seventh special edition package that Kia has unveiled for the vehicle. The Red Rock Soul will sell for $20,600, a little expensive it seems for just some styling bits and unique color, but if you truly love the American Southwest, maybe you will be enticed into buying one of these specialized Souls. If not, the base model starts at $13,900.

Read our review of the 2012 Kia Soul here.

 |  Aug 26 2011, 9:45 AM

Kia is continuing its award winning and incredibly original Hamster ad campaign with a third installment that sees the cute (or possibly creepy) critters rolling through an apocalyptic scene in an “Alien Green” Soul, all to the tune of LMFAO’s smash hit, “Party Rock Anthem.” With the Soul, the Hamsters bring peace and happiness by turning a battle between robots and humans into a dance party.

The spot was created by KMA’s advertising agency of record, David&Goliath, which has locked down Nielsen’s “Automotive Ad of the Year” award for two years running with previous Hamster spots for Kia. The ad will premiere on the MTV Video Music Awards (VMAs) on August 28th.

Kia is looking for similar success to the last spots in order to drum up interest in the refreshed 2012 Soul. Updates for the 2012 model year include some mild design changes, new paint colors and the addition of the UVO Sync-style system. A new 1.6-liter direct-injection engine makes 135-hp (up 11%) and 121 lb-ft of torque and thanks to new six-speed manual transmission fuel economy is up to 28/34 mpg. A larger 2.0-liter engine makes 160-hp (up 13%) and 143 lb-ft of torque with a  fuel economy rating of 27/33-mpg. The 2012 Kia Soul starts from just $13,900 (full pricing details here).

We’ll be sure to update this story with the actual ad once it debuts. Until then, get a look at the all-new 2012 Soul from the car’s debut at the New York Auto Show after the jump:

Continue Reading…

 |  Aug 22 2011, 12:30 PM

000-2012-kia-soul.jpg

Kia has formally announced pricing on their 2012 Soul, setting the Scion xB and Nissan Cube competitor’s MSRP just slightly under $14,000. The Soul A/T will start at $15,700 while the highest trim model, the Soul! will start at under $20,000.

The Soul! will come packed with features including exclusive projector headlamps with front LED accents while the rear gets LED taillights. All four corners will sport 18-inch wheels while the interior will feature Kia’s UVO powered by Microsoft voice-activated infotainment system.

Powering the Soul for 2012 is a 2.0L with 164-hp or a 1.6L with 138-hp. The 1.6L delivers a class-leading 35-mpg on the highway and now features Kia’s idle Stop and Go technology. On the outside, the 2012 Soul model also gets a slight refresh in the aesthetics department with subtle changes to the front and rear bumpers along with new lighting, side mirrors and wheels.

GALLERY: 2012 Kia Soul

001-2012-kia-soul.jpg 002-2012-kia-soul.jpg 003-2012-kia-soul.jpg 005-2012-kia-soul.jpg 006-2012-kia-soul.jpg 009-2012-kia-soul.jpg

 |  Apr 26 2011, 10:33 PM

Get the Flash Player to see this player.

The car the launched Kia‘s transformation from an auto industry back-marker to a legitimate brand, the Soul has received a list of mid-cycle upgrades for 2012.

New front and rear fascias give a cleaner look to the Soul, while a new hood design has also been incorporated, all of which works to give the car a smoother exterior appearance. Perhaps more noticeable are new LED taillights and even LED daytime running lights. Plus, new for 2012 are two additional paint colors, Canyon and Moss. Inside there are some new items depending on trim level, with the biggest news being the UVO Sync-style system for the Soul! and Soul sport, which comes as part of a Premium Package with leather, heated seats, Nav, climate control and a push-button ignition.

The most significant changes come under the hood, however, with a new 1.6-liter direct-injection engine on base models, delivering 135-hp (up 11%) and 121 lb-ft of torque. Thanks also to new six-speed manual transmission, fuel economy is up to 28/34 mpg. Those in search of a bit more pep can upgrade to a 2.0-liter engine that makes 160-hp (up 13%) and 143 lb-ft of torque. Plus, the added power comes with little drawback by way of fuel economy with a rating of 27/33-mpg, with your choice of either a six-speed manual or six-speed automatic.

GALLERY: 2012 Kia Soul

2012 Kia Soul 01.JPG2012 Kia Soul 04.JPG2012 Kia Soul 05.JPG2012 Kia Soul 09.JPG2012 Kia Soul 11.JPG2012 Kia Soul 10.JPG

 |  Apr 21 2011, 12:02 PM

2012 Kia Soul 02.JPG

The car the launched Kia‘s transformation from an auto industry back-marker to a legitimate brand, the Soul has received a list of mid-cycle upgrades for 2012.

New front and rear fascias give a cleaner look to the Soul, while a new hood design has also been incorporated, all of which works to give the car a smoother exterior appearance. Perhaps more noticeable are new LED taillights and even LED daytime running lights. Plus, new for 2012 are two additional paint colors, Canyon and Moss. Inside there are some new items depending on trim level, with the biggest news being the UVO Sync-style system for the Soul! and Soul sport, which comes as part of a Premium Package with leather, heated seats, Nav, climate control and a push-button ignition.

The most significant changes come under the hood, however, with a new 1.6-liter direct-injection engine on base models, delivering 135-hp (up 11%) and 121 lb-ft of torque. Thanks also to new six-speed manual transmission, fuel economy is up to 28/34 mpg. Those in search of a bit more pep can upgrade to a 2.0-liter engine that makes 160-hp (up 13%) and 143 lb-ft of torque. Plus, the added power comes with little drawback by way of fuel economy with a rating of 27/33-mpg, with your choice of either a six-speed manual or six-speed automatic.

GALLERY: 2012 Kia Soul

2012 Kia Soul 06.JPG2012 Kia Soul 11.JPG2012 Kia Soul 09.JPG2012 Kia Soul 02.JPG2012 Kia Soul 05.JPG2012 Kia Soul 10.JPG