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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  May 02 2012, 3:32 PM

In the wake of yesterday’s industry-standard sales number inundation, there is a story that seems to have been overlooked in the hubbub: Subaru‘s 2012 Impreza saving the company’s sales numbers.

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 |  Apr 12 2012, 5:32 PM

Subaru just released a series of “Dynamic Brochure” iPad apps for the 2012 Subaru Impreza, Impreza WRX/STi, Outback, Legacy and Forester.

These fun and interactive apps feature new, fully photographic exterior and interior 360-degree views that let you experiment with paint colors and interior trims. They also include interactive feature demos, videos and comprehensive specifications. You’ll get the full experience with these apps, as you can see, hear and explore the Subaru models and the technology right on your iPad.

“Subaru is excited to roll out the next generation of our leading-edge, environmentally-friendly Subaru model iPad apps for 2012. These model app launches will be followed closely by the all-new Subaru ‘Life Book’ featuring our full line of vehicles in a single app,” said Sondra Shiffer, brochures manager, Subaru of America, Inc.

 |  Feb 24 2012, 8:15 PM

You never forget your first car, it’s special. Now Subaru wants you to share your story. As part of its 2012 Subaru Impreza campaign, the automaker has launched, a cool site that lets you tell the story of your first car with animation.

Using an animation generator, you’re able to lovingly recreate your first car and share it with the world via an animated video, complete with music and narration. Then, using text-to-video technology, turns words and phrases into custom animations.

Here’s how it works: the site’s home page features the car generator, which you can use to recreate your first car down to the smallest detail. Then you move onto story entry page, where you type out the story behind the car. Once you’ve finished typing it out, the animation generator tool isolates key words and populates visuals. As well, you can pick key words and phrases that highlight your story.

If you really want to make your story stand out, you can a personal narrative to go along with the animation. To finish it off, you choose a soundtrack to complete the video.

And what good is a great story without an audience to view your masterpiece? It’s a good thing you can tag your Facebook friends in the video. As well, you can share the video across a variety of social media platforms and see how your story shared common elements with other stories on the user community.

Start working on your directorial debut on the website.

 |  Dec 01 2011, 5:00 PM

Subaru announced today that they’re stopping sales and issuing out a recall on 2012 models of the Impreza, Legacy and Outback due to complaints about increased brake pedal travel. Around 3,000 cars will be recalled with notices being sent to vehicle owners within the next couple of days. A stop-sale was also put into affect on November 25th with Subaru making it a priority to fix the 3,000 recalled vehicles and those still in inventory.

Those that own the vehicles have no serious reason to be concerned, as the brakes do work but the pedal travels farther than it should due to a faulty master cylinder. There has been no failure issues or accidents as a result, and the fix will take about an hour at a local dealership.

Subaru also believes that the production line in both Indiana and Japan’s plants have already been fitted with the new brake cylinders. Subaru expects the sales freeze to be lifted by early next week, once they’re assured all vehicles affected on the lot are fixed.

 |  Jul 05 2011, 8:01 AM

Ripple effects from Japan’s disastrous earthquake and tsunami continue to be felt across the automotive landscape, with Subaru confirming the 2012 Impreza compact sedan will be delayed.

Subaru had not previously announced a launch date for what it touts as the most fuel efficient AWD vehicle on the market, and the delay isn’t a major one. “Yes there has been a delay,” confirmed Subaru product communications boss Dominick Infante to AutoGuide, “but Impreza production will begin in September.” The on-sale date for the Impreza will not be pushed back beyond the current year, says Infante. “Cars will be in dealerships in November.”

This setback will hamper Subaru’s incredible sales climb over the past three years and could hurt growth in the second half of 2011. Having just announced its first half numbers, Subaru of America saw an 8.4 percent sales decline in June; something CEO Tom Doll blamed on limited supply of vehicles. Year-to-date, Subaru of America sales have been strong enough to swallow the poor June numbers, returning a 4.8 percent growth rate.

Having debuted at the New York Auto Show this past Spring, the 2012 Impreza promises a 27/36-mpg rating, thanks to a 148-hp 2.0-liter boxer four-cylinder and standard AWD.

See more on the 2012 Impreza from AutoGuide’s first look video after the jump:

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 |  Apr 29 2011, 3:13 PM

Subaru V-P of North American operations Tom Doll believes that the 2012 Impreza can hit targets of 60,000 units a year, up from the current 40,000.

If it does, that will help boost Subaru’s overall volume in this country to some 300,000 units, from around 260,000 today.

Doll says the new model fills perceived gaps in the lineup, that previously prevented it from achieving such a sales volume. Thanks to being fitted with a version of the next generation Subaru Boxer engine, as well as being lighter, the company says the new car will also be more fuel efficient, rumored to deliver as much as 36 miles per gallon. A good move, considering that although quirky and fun, most Subarus haven’t exactly been champs in the fuel economy stakes.

[Source: Ward's Auto via Autoblog]

 |  Apr 23 2011, 9:03 AM

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Debuting the new 2012 Impreza at the New York Auto Show, Subaru has followed through on a larger plan to deliver vehicles that better suit the demands of customers, with toned-down styling and more interior room. Plus, like all new compact cars, fuel economy has increased significantly.

Billing the car as the most fuel efficient AWD car to be offered in North America, the Impreza will get 27-mpg in the city and 36-mpg on the highway. That’s a few clicks short of most competitors, but the Impreza is unique in offering AWD.

Power comes from a new 2.0-liter 4-cylinder boxer engine with 148-hp and 145 lb-ft of torque and comes with either a 5-speed manual or CVT automatic.

See AutoGuide’s complete 2011 New York Auto Show coverage here.

GALLERY: 2012 Subaru Impreza

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 |  Apr 20 2011, 2:54 PM

Impreza 001.jpg

Subaru took the wraps off their new 2012 Impreza sedan and 5-door at the New York Auto Show, riding a wave of strong sales and revamped products designed to appeal more to American consumers.

The Impreza, which has gotten less quirky over the years, looks downright generic in its newest incarnation, but underneath the skin, the same boxer engine and all-wheel drive system remain, in keeping with Subaru tradition. The company claims that their new Impreza is the most fuel-efficient AWD car on sale, returning 27 mpg in the city and 36 mpg on the highway.

Sure, these numbers don’t quite match the benchmarks of 30/40 mpg, but the added weight and complexity of powering all four wheels necessitates a trade-off in fuel economy – whether Subaru will be able to get this message across to mechanically disinterested consumers is another matter.

The Impreza rides on a one inch longer wheelbase, which gives the car more interior room, while shorter overhangs help balance out the overall size of the car. Under the hood is a 2.0L 4-cylinder making 148 horsepower and 145 lb-ft, with a 5-speed manual or CVT as transmission options. Standard features include Bluetooth, ABS and stability control, while leather seats, voice activated controls and an in-dash LCD screen with navigation are all optional.

GALLERY: 2012 Subaru Impreza

Impreza 001.jpgImpreza 002.jpgImpreza 003.jpgImpreza 005.jpgImpreza 006.jpgImpreza 007.jpg

See AutoGuide’s ‘First Look’ Video of the new Impreza from New York after the jump:

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 |  Apr 06 2011, 9:51 AM

As rumored, Subaru will unveil its all-new 2012 Impreza sedan at the New York Auto Show. Partially revealed with a profile photo, Subaru promises its new compact sedan will be the most fuel efficient all-wheel drive vehicle available in North America, with a 36-mpg rating.

Subaru has said it will showcase both the four-door sedan version of the Impreza as well as a 5-door hatchback.

What isn’t clear is if the new Impreza’s 36-mpg rating is a highway rating or average fuel economy.

While the profile picture doesn’t give an in-dept look at the car, it’s easy to see that Subaru has toned down the dramatic styling of the concept, which was unveiled at the LA Auto Show last year..

See AutoGuide’s complete 2011 NY Auto Show preview and coverage here.

 |  Nov 16 2010, 8:34 AM

Little has been said about Subaru in the lead-up to the LA Auto Show, with the Japanese automaker keeping tight-lipped about future product plans. Now we’ve received a teaser image of what Subaru calls the Concept in Motion (CIM). While Subaru is working on a new coupe with Toyota (the FT-86/ FR-S / Toyobaru), several sources have indicated that it is actually a lightly veiled version of the next-generation Impreza.

The design certainly looks coupe-like, but so would a lot of other modern compact cars if you threw a drape over them – see the 2011 Elantra.

The image clearly highlights the fenders, an important part of every Subaru, as later WRX and STI models will no doubt get massively flared arches.

With Subaru having just launched the new 2011 WRX and STI, don’t look for those models for at least some time though. As for the Impreza production model, Subaru could bring it to market as early as the Detroit Auto Show in January, or wait for the NY Auto Show in April where the last Impreza was unveiled.

The car will likely be offered in both sedan and hatch form and feature Subaru’s all-new Boxer 4-cylinder engine mated to, you guess it, all wheel drive.

[Source: AutoCar]