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“Our goal was always to make something small great,” a Volkswagen executive said on stage.
To garner the award, the Up! beat both the volume-selling and luxurious BMW 3 Series and the thrilling Porsche 911. The victory suggests that journalists across the world are putting a growing emphasis on greener, or at least more fuel-efficient vehicles.
This victory for means the automaker won four of the past five years for the most prestigious of the four awards offered by the World Car Awards each year.