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Buick has achieved two straight years of growth and the brand is looking to keep up the momentum, targeting new buyers with unconventional new products. The Enclave SUV kicked-off the new Buick and it’s been a smash success, and even near the end of its product cycle continues to be the brand’s best seller. So if one crossover is a good idea, two must be better… right?
That thinking has spawned the Encore, a sub-compact crossover, that’s a step down in size from GM models like the Chevy Equinox. Rather than being based on a compact car platform like the Cruze, it’s based on the sub-compact Sonic.
For more on the Encore, watch AutoGuide’s first look video from the Detroit Auto Show below.
GALLERY: 2013 Buick Encore
It’s that time of year when lots of car companies are about to unveil new model’s at various auto shows around the world. Buick is no exception, and it will use the 2012 North American International Auto Show to unveil its latest creation, the Encore CUV.
Before the veil is fully lifted off this new model, Buick is using the same trick many other car companies have used, by releasing styling details one piece at a time. Well now they have shown us a lot more than before, by showing the entire greenhouse of the vehicle.
Their latest leak did not come courtesy of some spy shot or a car magazine that went to the printer a little early. No, this time it was Buick themselves who posted a half-revealing shot of the Encore on the Facebook page.
From what we can see, the vehicle looks quite attractive. No technical details are available at the moment, but since the official debut is on January 10th, you don’t have to wait too long to find out.
General Motors will be busy at the upcoming Detroit Auto Show in January, announcing the reveal of the important new Cadillac ATS, as well as an all-new compact crossover for the Buick brand. Called the Encore, it is based on the same architecture as the Sonic sub-compact and as a result will be a size-down from other GM compact crossovers like the Chevy Equinox.
In recent conversations with a GM insider, AutoGuide was told that while it technically fits in the same category as the MINI Countryman and Nissan Juke, it will have a more conventional SUV look (along the lines of the Enclave) and will be focused on more traditional Buick values.
To help build interest, Buick will launch a new Encore tab on its Facebook page later this week, where it will slowly reveal sections of the new SUV.