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Cadillac has revealed the first photo of its new entry-level ATS model, which was designed to take on the BMW 3 Series. With the CTS having grown in size to more of a 5 Series rival, the ATS is expected to become the volume seller for Cadillac and help grow the brand considerably.
No details were provided, however, Cadillac has also confirmed the production of the XTS flagship sedan, which will be built at the company’s Oshawa Assembly Plant in Ontario, Canada.
The ATS will be rear-wheel drive and is expected to be powered by a turbocharged 4-cylinder engines with a possible twin-turbo V6 optional. Inside, the ATS is likely to receive a new buttonless telematics system, similar to MyFord Touch.
“The Cadillac Renaissance that started with the CTS is still going strong,” said General Motors North America President Mark Reuss. “The XTS continues Cadillac’s heritage as the leader in large luxury cars while the car we’ve codenamed ATS starts a new chapter for Cadillac in the luxury market’s C-segment. We’re confident it will attract luxury car buyers who previously would not have considered Cadillac.”
Is this the upcoming Cadillac ATS? It just might be according to the collective minds over at GMInsideNews.com.
A forum member on the all-things-GM site noticed the car during a video montage that plays when you visit www.GM.com and decided to take a screen capture. The picture seems to show a RWD sedan that doesn’t match up to anything else in the GM lineup. There are some overall similarities to the new Malibu (front-drive), but enough differences to raise questions. The short overhangs front and rear indicate a performance vehicle, while a comparison with spy shots of an ATS recently taken at GM’s Milford Proving grounds shows more than just coincidental similarities.
The Cadillac ATS is expected to debut next year as the brand’s BMW 3 Series fighter, offering 4-cylinder base engines, with rumors of a twin-turbo V6 for a high-performance model.