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As part of the American automaker’s ‘One Ford’ plan of ensuring North American models are nearly identical to its European counterparts, the changes to the 2013 Ford Escape are being welcomed with open arms.
Ford announced that it has almost 8,000 orders for its new Escape that will be hitting showrooms late next month with a starting price of $23,295, about $200 cheaper than its predecessor. But the base model isn’t even what the consumers are interested in. Half the orders for the new Ford Escape are for the higher trim levels: the new Titanium and the SEL which starts at $28,695. That falls in line with our recent report that average new car sales reached an all-time high of $30,748.
Powered by either a 1.6- or 2.0-liter EcoBoost four-cylinder engine, the Escape combines performance (thanks to a turbocharger) with fuel efficiency. The previous 2.5L four-cylinder is also being carried over, but it’s expected that most buyers will opt for the new EcoBoost offerings.
GALLERY: 2013 Ford Escape
[Source: Detroit Free Press]
Social media is the newest venue which car manufacturers debut upcoming vehicles, and Ford is using prime time television to sell its new 2013 Ford Escape, with the challenge adventure based show, “Escape Routes.”
The show will follow six teams of two as they traverse America, stopping to compete in competitions along the way, all featuring the 2013 Ford Escape. ”This is the first time an automaker has used prime-time television to launch a new vehicles and it is a great showcase for the all-new Escape,” said Ford’s vice-president of global marketing, sales and service Jim Farley.
The show will air Saturday evenings at 8pm on NBC, and on mun2, a Latin American station on Saturday nights at 11pm.
Along with watching the show, fans can track the locations of each team in real time on escaperoutes.com.
Ford has ditched the Escape’s more traditional SUV styling, overhauling the compact crossover for the 2013 model year. The North American market will now finally be treated to styling more in line with Europe’s Kuga crossover, proving that Ford is focusing on its One Ford plan of ensuring products offered in North America are nearly identical to their European counterparts.
The 2013 Ford Escape clearly takes a page out of the successful Focus design book and while some may or may not love it, we’re greeting the departure from typical SUV styling with open arms. Ford also announced what will be powering the 2013 Escape, offering a 2.5L four-cylinder with 168-hp and 167 lb-ft of torque as standard. An all-new 1.6L EcoBoost four-cylinder can also be had with 173-hp and 177 lb-ft of torque while the top-of-the-line model will be powered by a 2.0L EcoBoost with 237-hp and 250 lb-ft of torque.
All three engines are mated to a six-speed automatic transmission, while Ford boasted that the 2.0L is capable of towing up to 3,500-lbs. Official EPA numbers or estimates haven’t been released yet, but Ford claims that the new Escape is up to five gallons more efficient than the previous model, dependent on the engine of course. An AWD option is also available for those who just don’t dig a FWD SUV.
New technology on the inside include the newly revamped MyFord Touch system along with active park assist and hands-free liftgate system.