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Social media is the newest venue which car manufacturers debut upcoming vehicles, and Ford is using prime time television to sell its new 2013 Ford Escape, with the challenge adventure based show, “Escape Routes.”
The show will follow six teams of two as they traverse America, stopping to compete in competitions along the way, all featuring the 2013 Ford Escape. ”This is the first time an automaker has used prime-time television to launch a new vehicles and it is a great showcase for the all-new Escape,” said Ford’s vice-president of global marketing, sales and service Jim Farley.
The show will air Saturday evenings at 8pm on NBC, and on mun2, a Latin American station on Saturday nights at 11pm.
Along with watching the show, fans can track the locations of each team in real time on escaperoutes.com.
Ford will be running a new Mustang commercial at this weekends upcoming Daytona 500, though the ad is already available online.
The company says that most Mustang purchases stem from the car’s exterior looks and the options available for customization. Giving individual color choice, style, and engine options is the new Mustang ad’s theme.
As the car cruises, it changes form based on whoever happens to be ogling it at that moment, becoming whatever that person desires.
The spot does take a weird turn near then end, when a little girl in a tutu gets a glance. Rather than her wanting a bright pink fluffy version, she would rather have a blacked out GT500. She also looks a little, um, different in the reflection. Maybe you understand where Ford is going with that one, but we sure don’t. Weird…
Which Mustang fits your fancy? Let us know in the comments section below.
Check out the ad after the jump.
Ford is taking a clever approach to virtually revealing the new 2013 Fusion sedan before its official debut at the upcoming 2012 Detroit Auto Show. Using an app, now available on Android and iOS systems for smartphones and tablets, is an augmented reality game app where users can virtually drive the new Fusion through a series of worlds that unlock to reveal the car.
Each track is loaded with video clips featuring insight on technology and design from key Fusion team members. A daily video clip will unlock more content to the app every day with demonstrations of key vehicle features on the new 2013 Fusion.
When the vehicle finally debuts at the 2012 Detroit Auto Show, users will be able to unlock access to the full image of the car. At that point, they will also be able to drive any of the four Fusions on the virtual track in addition to creating a custom image of the car to share via Facebook or Twitter.
The all-new Ford Fusion will also be the Official Car of the 2012 CES show.
Check out an app walkthrough video after the break.
Ford officially announced its 2013 Mustang Cobra Jet at the 2011 Performance Racing Industry (PRI) show in Orlando, Florida, ready to roll into NHRA’s Stock and Super Stock classes and start dominating. The 2013 Cobra Jet will be limited to just 50 units and orders can be placed at a local Ford dealer where it’ll be first come, first serve.
Production of the Cobra Jets won’t begin until June of 2012 and Ford anticipates to start delivering vehicles by mid-summer of that year. It has an approximate MSRP of $86,000 with the naturally aspirated option while the supercharged variant will run $93,000. Additional options and pricing won’t be announced until the beginning of next year in January.
But what we do know about the race car is that both will be powered by Ford’s 5.0L TiVCT powerplant, with the naturally aspirated one featuring a Cobra Jet induction system, CNC ported heads, high lift cams and low-drag accessory drive while the supercharged version sports a 2.9L Whipple supercharger mated to a 5.0L with CNC port-matched manifold and heads and a proprietary 10-rib supercharger drive system for high RPM use without the need of a belt.
Ford also improved the chassis on the 2013 Cobra Jet with lightweight body modifications helping give it better weight distribution and while electric power steering provides better drivability without parasitic horsepower loss. On the inside, a new roll cage was designed to optimize safety and chassis rigidity. Minor tweaks include a new brake pedal ratio for more modulation and stopping power while the rear suspension’s geometry has been tweaked to deliver faster and more consistent 60-foot times.
Unfortunately no horsepower figures were announced with the release of the vehicle at PRI.
Ford is also allowing its fans to vote for the color of the 2013 Cobra Jet (classic white, silver or black) at fordracing.com with voting ending on December 31st, 2011.
GALLERY: 2013 Ford Mustang Cobra Jet
[Source: Mustangs Daily]
There’s nothing like logging into our Facebook page and seeing it littered with Ford Mustang badges. That’s because Ford is turning to its Facebook page and some good ‘ol viral marketing to promote the unveiling of the new 2013 Mustang.
Ford has released four blurry images of the 2013 Mustang on its Facebook page and has promised to un-blur each one for every 5,000 people who “Share” a special Mustang badge.
Obviously it’s been working quite well for Ford, since by the time we caught a glimpse of this they had already unveiled one image with over 5,700. Now it’s our turn to do our part and hopefully you’ll do yours too, so that we can see the 2013 Mustang that much sooner.