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Honda is having a pretty tough year compared to its competitors, with an unsuccessful North American Civic refresh and the floods in Thailand hurting their production. Just how tough has this year been for Honda? They’re the only large automaker to post a US sales decline last month, when total sales jumped 14-percent throughout the industry.
Honda is now looking towards the future however, as competitors continue to cut into their sales with their total market share having dropped to 9-percent in 2011 from 10.5-percent. Honda’s immediate goals to turn it all around is to ramp up production on its new Civic and CR-V that will go on sale this month. They’re also aiming to release plenty of new models within the next two years, hoping to gain back its market share.
Next year’s models will be powered by the new powerplants that Honda showed off at the Tokyo Motor Show, claiming that they’ll lead the industry in fuel efficiency. And despite all the negative press surrounding the new Civic, Honda is optimistic that sales will continue to grow for its number one model.
[Source: Automotive News]
The Honda Fit EV just made its World Debut at the Los Angeles Auto Show and we want to take this opportunity to tell Nissan that it needs to watch its mirrors. Promising a range close to the Leaf Leaf (123 miles vs 138 for the Leaf), and a price of just $36,625, the new Fit EV offers virtually all of the benefits of the Nissan, but with a platform that has already proven to be versatile and fun.
Honda will initially offer the Fit EV on three-year lease plans for around $399/month and plans to find around 1,100 takers in those first three years. We don’t think that is an unrealistic expectation at all. The electric Fit joins natural gas, fuel cell and hybrids in the Honda lineup, making it one of the most diverse lineups in terms of alternative energy sources.
Honda will begin leasing the Fit EV to customers in select California and Oregon markets next summer, and will expand to six East Coast markets in early 2013.