It could be the car’s affordable price, or its styling, but one thing is for sure, the Hyundai Genesis Coupe is a hit with younger buyers.

While Baby Boomers love their pony cars and muscle cars, and Gen X buyers are split on their choice of sports car, when it comes to two-doors and rear-wheel drive, Gen Y buyers are flocking to Hyundai.

Hyundai Motor America CEO John Krafcik eagerly pointed out this statistic during an info session at the recent 2013 Genesis Coupe product launch – read our review here. According to data from the latest Maritz Research New Vehicle Customer Study (NVCS), the median age among buyers of the Genesis Coupe, as well as three other rear-drive sports cars (including the Camaro, Mustang and Nissan 370Z) were all close with the an average age of 51 for the Mustang, 49 for the other two and 47 for the Genesis Coupe.

While the Gen X demographic (those born between 1965 and 1978) made up the smallest percentage of Genesis Coupe buyers compared to the other models in the study, the numbers flip completely for Gen Y (1979-1994). A total of 29 percent of Genesis Coupe buyers were from the Gen Y set, compared to 24 percent for the 370Z. Move into the domestic sphere and the digits continue to plummet, with just 19 percent opting for the Camaro, while only 16 percent liked the Mustang enough to park on in their driveway.

Also of note, the median income for the 370Z buying group is considerably higher than that of the others.

A positive step for Hyundai, these numbers also suggest younger buyers are increasingly shunning domestic sports cars, painting a bleak future for these “heritage” machines. Recognizing this reality, Chevrolet recently unveiled the Tru 140S and Code 130R Concepts at the Detroit Auto Show. The former, a modern-looking front-driver and the latter a more traditionally styled rear-drive machine, it’s obvious Chevy sees the current Gen Y shift as a sign and is planning for a future where the Camaro plays a smaller role in its lineup.

Even before (and if) these models come to production, updates to the Genesis Coupe comes just in time, as the rear-drive sports car segment gets increasingly competitive this year with the launch of a car that’s sure to be a hit with Gen Y, the Scion FR-S.

GALLERY: 2013 Hyundai Genesis Coupe

With the new Veloster Turbo seemingly making the Genesis Coupe 2.0T a bit redundant in Hyundai‘s lineup, the Korean automaker has decided to up the power rating of the car to widen the gap. And with the 2.0T motor now up significantly , the V6 then gets a noticeable improvement too. Unveiled this week at the North American International Auto Show in Detroit, watch our first look video below for all the details.

GALLERY: 2013 Hyundai Genesis Coupe

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Alongside the highly touted Veloster Turbo, Hyundai also revealed an updated Genesis coupe at this year’s North American International Auto Show.

Sporting revised styling with a new front fascia, headlight, foglight, grille and hood design, tweaked LED taillights and new look 18 and 19-inch wheels, this latest Genesis coupe, which will go on sale this spring as a 2013 model also gets more power in the shape of a 2.0-liter four that now cranks out 274 hp and 275 lb-ft of torque, plus a stronger V6 rated at 348 horsepower and 295 lb-ft of grunt.

Aiding the power and torque increases are more efficient intake setups on both engines, as well as retuned exhaust systems with throatier resonance. The turbo four also gains a more efficient intercooler that’s 53 percent larger to provide a cooler, denser air charge and promote more power and better throttle response.

The standard six-speed manual has been updated with improved shifting feel, while both engines on the 2013 model can be teamed with Hyundai’s in-house designed and built eight-speed automatic with a SHIFTRONIC manual mode, activated by steering wheel mounted paddles.

In conjunction with the updated powertrains, chassis and suspension calibration has been tweaked  in an effort to improve agility and reduce body roll, while also promoting better ride comfort. Steering has also been revised, with a new quicker ratio 13:8.1 rack.  A Telescopic steering column also makes its debut in the Genesis coupe for the first time.

Other neat features include left side, rear-seat walk-in access, a three stage traction control (which can be completely turned-off for serious track days) and available Hyundai Blue Link (essentially a technology umbrella that incorporates safety, service and info-entertainment features with voice recognition, designed to provide drivers access to the information they need while keeping eyes firmly on the road).

GALLERY: 2013 Hyundai Genesis Coupe

GALLERY: 2013 Hyundai Genesis Coupe

Watch AutoGuide’s first look video of the 2013 Hyundai Genesis Coupe below:

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Looking to keep pace with its rivals Hyundai has revealed an updated Genesis Coupe, with a more Veloster-like nose and a significant increase in power.

The base 2.0-liter turbocharged 4-cylinder gets a new twin-scroll turbo and a 53 percent larger intercooler to deliver a 30 percent power increase with 274 hp now available, while torque rises to 275 lb-ft. The new engine gets 21/30 mpg with a six-speed manual transmission, or 20/31 with a new 8-speed automatic.

To help maintain the performance gap, the 3.8-liter V6 now gains direct injection and goes beyond even the power number in the Genesis Sedan. With an addition of 42 hp and 29 lb-ft it now makes a total of 348 and 295. Fuel economy is rated at 18/27 for the manual and 18/28 with the new 8-speed auto.

Improving the sensation behind the wheel, the updated Genesis Coupe features a 7 percent quicker steering ratio as well as a three-mode electronic stability control system, with a default “on” setting, a “full-off” setting and an intermediate sport mode that allows for modest loss of traction without cutting engine power. Plus, Hyundai modified the suspension settings for each car, to improve ride quality on the base and premium trims, while improving overall performance on the Track and R-Spec models.

Making this already significant mid-cycle update even more major is the work done to the interior with improved materials, new gauges and a new center stack that includes three gauges for fuel economy, engine oil temperature and a third that display boost pressure on 2.0T models or torque output on the V6. Other additions include the addition of a telescopic steering wheel, two-stage heated seats and a new leather steering wheel design. Plus, all models equipped with navigation will now get Hyundai’s BlueLink telematics system.

GALLERY: 2013 Hyundai Genesis Coupe

Watch AutoGuide’s First Look Video of the 2013 Genesis Coupe below:

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Hyundai is set to finally debut the 2013 Genesis Coupe at next week’s 2012 Detroit Auto Show, and to stir up some excitement they’ve released a new teaser video for their next-generation sports coupe.

The teaser surprisingly reveals quite a bit of the new Genesis Coupe, albeit in actual bits and pieces rather than full car shots. Nonetheless, there aren’t any real surprises as to what it’ll look like after all the photos we’ve seen, but it’s nice to see more details on the newly revamped model. The 3.8 badge that’s also seen in the video proves that the new Genesis Coupe will be plenty potent with its Lambda V6 with 345-hp and 295 lb-ft of torque.

Check out the video after the break.

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Now that we know what the 2013 Hyundai Genesis Coupe is going to look like, our speculation as to what will be under the hood can also end. Hyundai has officially announced that the new Genesis Coupe will come with a 2.0 TCI base engine and a direct-injection version of the Lambda 3.8. The 2.0L turbo will pack 275-hp while the 3.8L GDi will come with 350-hp – even more than the Genesis Sedan, which is rated at 333-hp.

Both engines will be offered with an eight-speed automatic transmission or a six-speed manual option. What is most impressive is that the V6 Genesis Coupe will pack more horsepower than the Dodge Challenger, Ford Mustang and Chevrolet Camaro.

These details, while official, are for Korean-spec models. Official US specs won’t be announced until the Detroit Auto Show in January.

GALLERY: 2013 Hyundai Genesis Coupe

Proving that the V8-powered Genesis Coupe is in fact possible, Hyundai unveiled the RMR500 concept at the SEMA Show recently, built with its motorsports partner Rhys Millen Racing. Powered by the brand’s new 5.0-liter Tau V8, as found in the Genesis Sedan R-Spec and with a few modifications, it makes an incredible 450-hp.

During a Q&A session today at the automaker’s technical center in Ann Arbor, MI, when asked if the company was serious about bringing such a car to market, Hyundai Motor America CEO John Krafcik replied: “How could you not be serious about that? How could you not be serious about a 450-hp Tau-V8 powered Genesis Coupe?”

Stopping just short of confirming the V8 Genesis Coupe, Krafcik did exclaim, “I want that for my next company car.”

Hyundai recently revealed photos of its facelifted 2013 Genesis Coupe, which will debut at the Detroit Auto Show in January. While specific details aren’t yet available, the 2.0T base engine is expected to increase from 210-hp to 274-hp, while the 3.8-liter V6 is expected to jump from 306 to 333-hp thanks to direct-injection technology. If Krafcik’s comments are any indication, those waiting for a V8-powered Genesis Coupe, might not be waiting in vain.

GALLERY: Hyundai Genesis Coupe RMR500

It’s been a fun ride waiting for Hyundai to officially reveal the 2013 Genesis Coupe, with spy photos to supposed Photoshop renders to teasers from Hyundai. And now the supposed Photoshop render has been proven to be the real deal, as Hyundai posted a trio of photos showing off the 2013 Genesis Coupe in all its glory.

No surprises yet with what will be under the hood, with Hyundai simply stating that a more powerful V6 engine will be under the hood. Oddly enough, the Hyundai Facebook post also claims that it’ll be a 2012 Genesis model but either way it’s obvious Hyundai has employed its Fluidic Sculpture design philosophy on the new Genesis Coupe.

For now we’ll still keep our fingers crossed that Hyundai engineers are taking notes from Rhys Millen Racing and finds a way to give consumers a Tau engine option for the new Genesis Coupe.

GALLERY: 2013 Hyundai Genesis Coupe

[Source: Hyundai Facebook]

Last week we were treated with what was believed as a photoshop of the upcoming 2013 Hyundai Genesis Coupe, but now official photos have slipped out and it looks like the supposed photoshop wasn’t far off. Thanks to a teaser posted up on the Korean Hyundai blog, we can now get a much better look at the highly anticipated refreshed Hyundai Genesis Coupe.

Not much is a surprise, after seeing so many leaked photos and teasers of the new Genesis, but it’s nice to finally see it in its production flesh – with it’s Veloster-like snout.

The 2013 Genesis Coupe will debut at the Detroit Auto Show in January and is expected to keep it’s two engine options, although with a significant bump in power. Look for the 2.0T engine to increase from 210-hp to 274-hp, while the 3.8-liter V6 should gain direct injection to offer 333-hp.

GALLERY: 2013 Hyundai Genesis Coupe

[Source: Blog.Hyundai.com via Autoblog]

Leaked photos of the 2013 Genesis Coupe have already hit the net showcasing a Veloster-style nose for the Hyundai sports car. Now new shots have revealed one of the engine options – and it’s a good one.

Rumors had suggested the base 2.0T 4-cylinder would be upgraded to equal the power of that in the new Sonata, with 274-hp on tap. As for the V6, it was expected to get direct-injection, much like in the 2012 Genesis Sedan, to generate 333-hp. And rumors of the R-Spec’s 5.0-liter continued to surface in the hope there was some truth to them.

The latest photos have confirmed at least one engine, and it’s none of the above. Instead, look for a supercharged V6 to find its way under the hood of the new 2013 Genesis Coupe. This should help it deliver power on par with the big 5.0-liter, but in a more compact space and with a lower weight.

[Source: Autoblog]