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If there’s one car that we’ve been looking forward to seeing at this year’s New York Auto Show, more than any other, it’s the next generation Viper. Very nearly sold off during Chrysler‘s turbulent years under Cerberus, like any great icon, it managed to endure.
Not only that, but even before the last fourth generation SRT 10 examples were rolling out the door, a plan was underway to introduce a new one; an American super car re-imagined for the 21st century. Now it’s been revealed to the world for the first time.
Ralph Gilles, President and CEO of Chrysler’s Street and Racing Technology Brand perhaps summed it up best. “Beyond being the flagship for the new SRT brand, the launch of the 2013 Viper proves that we simply would not let the performance icon of the Chrysler Group die,” he said to raucous reception. Indeed.
The all new SRT Viper was revealed today at the 2012 New York Auto Show, along with an announcement from Chrysler that a race focused GTS-R will be returning to the American Le Mans racing series in 2012.
The GTS-R will be a non-street legal Viper, and will be backed by an SRT factory team in the Le Mans series. “Racing has been a significant part of the illustrious history of Viper not only with wins on the track, but also in the continued development of the street cars – and our new 2013 SRT Viper models are proof of those lessons learned,” said Ralph Gilles, President and CEO of SRT.
Desperate to get a glimpse of the 2013 Viper when it’s unveiled at the New York Auto Show tomorrow? Why wait?
Several screen captures have leaked online showing the American supercar in all its shiny red glory. It’s expected they’re from a video that will be shown during the car’s world premiere in Manhattan tomorrow.
Undeniably a Viper, there’s certainly some Italian flare in the new car with hints of the Alfa Romeo 8C and the Ferrari 575. Other notable style elements include the large side vents, the large hood scoop, side exhaust and sculpted roof.
The flagship of the newly-minted SRT performance brand, what isn’t yet clear is what high-output engine will power 2013 Viper.
GALLERY: 2013 SRT Viper
You have to give it up to the folks at SRT, they just don’t give up. Even after their latest teaser campaign on Facebook failed, they still gave the crowd what they wanted. Today they’ve stopped fishing for likes and released a new image (above) for their loyal fans.
The new pictue shows a lightly dimmed front profile of the Viper. You can see a vague outline of the vehicle, including the signature hood-scoop, and if you squint you can notice the new ‘Stryker’ logo.
The new Viper is set to be officially revealed at the New York Auto Show later this week. SRT has set up a live webcast for the reveal, stating that “Hibernation is ending in 2 days.” This of course is in reference to the Dodge Viper ending production in 2010. Now though, the Viper is coming badged as an SRT car, not a Dodge.
Be sure to check back with us on April 4 for full official details on the SRT Viper, live from the New York Auto Show floor.
When the newly-minted Chrysler performance brand realized it wouldn’t hit its mark of 22,246 total likes by 9:30pm EDT, it cleverly made a new post and said once its status hits 300 shares, the teaser would drop. Less than an hour later, and before they even reached 300 shares, SRT decided to just drop the photo that it promised was “definitely worth it.”
While the teaser image surely gives us something more than what we had seen before (that’s not saying much), we’re definitely disappointed it’s an interior shot and nothing to satiate our hunger for the full exterior. But at least now we’ll know that the SRT Viper will come with a six-speed manual and a handy oh S*** handle for the passenger. We’ll just continue to wait another week for the SRT Viper’s official reveal at the New York Auto Show.
As we wait with bated breath to see if the SRT Viper will get another teaser image leak, we can also look forward to the actual reveal at the upcoming 2012 New York Auto Show, which SRT will broadcast live online.
The debut is planned for April 4, when we will be in New York live to report the event. Since most people don’t have press passes, SRT decided to do the public a solid and broadcast the unveil for everyone to see.
Just think — in a week’s time shenanigans like the Hot Wheels leak of the SRT Viper will be irrelevant as we get a look at the actual car. For now, join us in watching the Facebook page which might release a teaser later tonight if enough people care to “like” it, though given the rate those clicks are accumulating, it seems unlikely.
This 1:64 scale model looks similar to the original leaked image and is far from a dramatic styling departure from the previous generation Viper. The new photos also give us a first look at the rear-end design of the car, as well as the sculpted roof.
No details about the powertrain have yet to leak out, although it wouldn’t be a stretch to suggest the Viper will continue to use its burly V10 powerplant. Look for full details in the weeks to come as the newly-minted SRT division at Chrysler prepares to launch its first ever model at the 2012 New York Auto Show.
GALLERY: 2013 SRT Viper Hot Wheels
We’re all anxiously awaiting the arrival of the 2013 SRT Viper by Dodge, scheduled to debut in April at the New York International Auto Show. Until then, all that SRT (or Dodge) has done is tease us with images of the upcoming model. Toy maker Hot Wheels may, however, have just accidentally revealed the new Viper.
Hot Wheels released a list of thumbnail preview images of its upcoming toy cars and mixed in all of it was what they titled as a ’13 Viper. And while skeptics might believe that they took a little liberty in determining the design of their toy car, Hot Wheels has a reputation of generating very accurate models.
It is without a doubt what many would envision the next-generation Viper to look like – aggressive, sleek body lines, without abandoning the traditional and infamous shape of the Viper model. Either way, it’s the best that we can get and it will be rather interesting just how accurate this model toy car image is to the real thing.
When it debuts, the Viper will be the flagship model for the new SRT (Street and Racing Technology) brand, which has evolved from being an in-house tuning division to its own entity, headed by Chrysler design boss Ralph Gilles. Other models in the brand include SRT performance versions of the Challenger, Charger, Chrysler 300 and Jeep Grand Cherokee.
Demand for the new American sports car will be significant and so as to reward loyalty Chrysler has decided to limit the few thousand first year units to only Viper owners and members of the Viper owner’s club.
Now that it’s confirmed that Dodge is producing the 2013 Viper at its Conner Avenue plant, Chrysler corp decided to shake things up by announcing the new Viper will be known as the “2013 SRT Viper” and not as the “2013 Dodge Viper”.
That’s right, after a brief hiatus of production, Dodge decided to drop its own namesake from the American muscle car. And this isn’t really the first time they’ve attempted such, as Chrysler has made previous efforts to spin off the Viper to its own standalone car brand.
It all makes sense given the notoriety behind the Viper, and Dodge’s focus on looking more economical and fuel efficient for Chrysler to leave the V10 super car of its portfolio. Either way, we don’t think anyone really cares what it’s called so long as it’s still a Viper – the more interesting thing is whether or not Dodge has more SRT models in the work.
The Conner Avenue Assembly Plant has been sitting idle since production on Dodge’s Viper ended back in July of 2010. But with the next generation Viper on the horizon as a 2013 model, Chrysler not only reopens a plant giving much-needed jobs, but America’s ultimate sports car will live on being produced exclusively in Motor City.
Current Chrysler hourly employees who previous worked at Conner will have the first opportunity to return, while the balance of the positions will be filled by hourly employees volunteering to transfer to the Conner plant. Chrysler Group will also begin transforming the Conner plant by integrating World Class Manufacturing (WCM), a system focused on reducing waste and continually making improvements towards quality and productivity.