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Toyota is updating its Prius family once again with the production version Prius C. The C stands for city, because this version of the Prius is smaller, lighter and more fuel efficient than its classic predecessor.
The 2013 Prius C will be powered by a 1.5L four cylinder engine which produces 73 hp as well as an all electric engine which puts out 66-hp and both will be mated to a continuously variable transmission with 99 hp as a combined output. The hybrid setup on the Prius C will give it impressive fuel economy, a combined city/highway rating of 53 mpg. Drivers will also be given the choice to run the car on all electric mode which is capable of a range of 10-15 miles on electricity alone.
The new Prius C is being constructed with light weight materials which Toyota claims will reduce weight but will not compromise tensile strength and will help drop 542 pounds off of the Prius C as compared to the regular Prius. The C will also be 19-inches shorter than its big brother and about 2 inches skinnier which will help to reduce weight and increase ease of driving in tight city street scenarios.
The Prius C will be offered with a base MSRP of below $19,000 according to Toyota, and will hit showrooms in March.
GALLERY: Prius C
Watch our First Look Video of the Prius c below:
From the Toyota GT86 to the Tacoma, TRD has been hard at work developing performance accessories for Toyota’s line-up. In its latest project, TRD introduces a number of tuning upgrades for the new Toyota Aqua, known as the Toyota Prius c in markets outside Japan.
Available performance mods include a sport exhaust system with chrome tailpipes, larger alloy wheels as well as a suspension package that lowers the Prius c’s ride height. For aesthetics, TRD is offering a new front apron with additional air vents and optional LED lights daytime lights, matching side skirts, roof spoiler, and a rear diffuser in a matte black finish. For an added touch, TRD also offers a unique push-start button.
TRD promises to release more accessories and modifications in the near future.
Keep an eye out for the North American debut of the Prius c at the Detroit Auto Show in January.
GALLERY: TRD Toyota Aqua/Prius C
Announcing the launch of the Prius family of vehicles at the Detroit Auto Show, Toyota unveiled the new Prius v hybrid, as well as a new smaller Prius concept. Called the Prius c Concept, the vehicle is an obvious evolution of the FT-CH concept that debuted at the Detroit show just a year ago.
Designed as a stylish take on the Prius, Toyota is aiming this model at young urban singles who are interested in driving green, but who also want a vehicle that looks good.
No details about a drivetrain were provided, but Bob Carter, Toyota Division VP and General Manager did comment at the car’s reveal that it will get better fuel economy than the Prius – so look for something above 50-mpg. As more of an entry level model, it’s also slated to get a more attractive price.
We won’t have to wait too long for the production model either with Carter confirming that it will be in production in 2012.