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Colorado Shows Promise in a Stale Segment
The current king of midsizers, the Toyota Tacoma, is a solid offering in the small truck segment, but it hasn’t received any major improvements for years and is starting to feel dated. Same goes for the Nissan Frontier.
And while the Colorado should be able to outsell both of these trucks on its modern design and interior alone, it remains to be seen whether or not the market place for midsize pickups is big enough to support another player.
Let’s take a look at some of the features that Chevy is banking on to sell the new 2015 Colorado.
General Motors is about to re-enter the mid-size truck segment with its Chevrolet Colorado, which you can see today even though it was meant to debut tomorrow.
Early on, many people assumed the truck would immediately succeed the recently discontinued generation as a 2013 model, but those assumptions are turning up false. In fact the new Colorado, pictured above, will take another two years to make its North American debut in 2014 as a 2015 model. While it might seem odd that the small truck is being delayed for this part of the world, there are good reasons for the decision.
GM probably couldn’t bring the new Colorado to market right away, even if it wanted to. Last November the company announced its plans to use the Wentzville, Mo. assembly plant to produce the truck, but preparing for that production is time consuming. While it may be possible to get the plant ready in time, it probably isn’t cost-effective.
Even if it were, the world-marketed Colorado isn’t designed for North Americans. Right now, it’s sold with a 2.8-liter diesel engine and is designed with worldwide customers in mind. The company used much of the same strategy in marketing and designing its Cruze, Spark and Sonic — first selling them globally only to redesign them for the U.S. It seems GM is going about the new Colorado in much the same way.
As is often true, it won’t come as a surprise to find different engine options for the North American Colorado than the version sold globally. Even still, it isn’t clear what to expect when the truck finally launches. According to GM Inside News, the company plans to offer its new 2.5-liter four cylinder or 3.6-liter V6, though there isn’t any word on a diesel variant Stateside.
[Source: GM Inside News]