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While most car companies are just trying hard to produce low-emissions vehicles, Volkswagen is looking to make even their factories green. Or is that blue!
VW calls all their efficient models BlueMotion, and is taking the same approach to their factories. Their “Think Blue Factory” is an initiative they have launched to make all their factories more environmentally friendly by 2018. By way of using less energy and creating fewer wastes, VW hopes to clean their factories by reducing the environmental impact by 25%.
Hubert Waltl, a member of the board of management at VW said; “Through the growing efficiency and productivity of our plants, the Volkswagen brand is already making a key contribution to the achievements of Group strategic targets for 2018. However, we are going a step further: by 2018, we intend to make production at all our plants 25 percent more environmentally compatible.”
VW’s plant in Chattanooga, TN. was the worlds first plant to receive the Leadership in Energy and Environmental Design (LEED) certification which means this factory meets the strictest of environmental standards. So say what you will about the new Passat, at least it is built in a modern, clean factory.
Porsche is planning to double its sales to 200,000 units by 2018, and the German automaker is expecting the SUV side of sales to take the lead in achieving this goal, especially considering the Cayenne is already the best selling vehicle in its lineup.
The automaker wants to increase production of the Cayenne by 10 percent this year, and 20 percent in 2012 because of the growing demand. Buyers in China have to wait 12 months to get their hands on a Cayenne. Porsche fully understands this issue and wants to cut that wait time down to six months for next year. The Cayenne is also helping the entire Porsche lineup as orders have increased 26 percent in the first half to 65,660 units. Porsche hopes to see 28,000 Panamera sales in 2011.
[Source: Automotive News]
Following the lead of General Motors, Honda and Nissan, Volkswagen is looking into creating a sub-brand for the Chinese market, which would sell ultra-affordable compact cars in the world’s biggest auto market.
“A local brand is our opportunity to participate in segments where Volkswagen is not represented yet,” said Volkswagen China’s CEO Wolfgang Neumann, in an interview with German newspaper Handelsblatt. With China playing an integral part of Volkswagen’s ambituous target to be the world’s top automaker by 2018, the supposed 11th brand would add much needed volume to Volkswagen’s sales figures.
Reports suggest that FAW or SAIC, two local automakers that have partnerships with Volkswagen, would be responsible for a major part of the car’s development.
[Source: The Truth About Cars]