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Product placement has always been a key part of any successful marketing and advertising campaigns. It all started with movies and television shows and now has even entered the realm of video games. Some campaigns are just pure tacky while others are cleverly placed to really inspire the consumer to go out and get the product. With the advent of YouTube and online videos, companies have taken their campaigns online where they can easily reach millions of viewers in a matter of minutes, literally. Viral marketing is now king and online media is the throne that it sits on.
Ever since NOS Energy Drink was acquired by the Coca-Cola company, good ‘ol corporate America has done a real strong push in bringing the product into the face of the masses. By teaming up with all facets of motorsports, NOS Energy Drink has done a great job tying their product to the right consumers. Chris Forsberg is one of the main NOS Energy Drink drivers, competing in Formula Drift and being a two-time champion. So it’s no surprise that NOS would be more than willing to spend some advertising dollars with some clever marketing.
The Bro Show consists of Jeff and Curtis, two brothers willing to do “anything” to get their own online series on Break.com. So episodes mainly consist of wild and crazy stunts and this one is no exception. The brothers headed out to Irwindale Speedway with Chris Forsberg and his NOS Energy Drink Nissan 350Z convertible to get a taste of drifting…and naturally, NOS Energy Drink.
After Forsberg did a demo lap, Jeff climbed into the passenger seat believing Curtis, his brother, was just hanging out on the track dressed in bright orange. Easy for the driver to spot and avoid…right? Well what Jeff didn’t know was that Curtis was swapped out for a dummy and Forsberg was told to crash straight into the dummy. Check out the video after the jump to see how it all unfolds.
[Source: Formula DRIFT]