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Alfa Romeo is banking on the 4C’s ability to seduce us like those posters of Audrey Hepburn from Roman Holiday in every sorority girl’s dorm room. And as an attention-grabbing prelude to a glorious U.S. return, it’s working. Consider us seduced.
But that’s not all, folks: the 4C could pave the way for a host of Italian sports cars, starting with Spider and Abarth versions to follow. Abarth is a Fiat brand, of course, and would also be represented by the upcoming Fiat 500 Abarth here. But reports from Turin indicate that Maserati is also looking to use the 4C for a smaller sports car against the Porsche Cayman and the Lotus Elise.
If everything goes according to this plan, it means that the 4C will share itself among three brands within the Chrysler/Fiat portfolio—and just from the Italian arm. You can bet that Dodge CEO Ralph Gilles won’t let any Italian sports cars out of his grasp, and neither will Chrysler. Remember: if you can’t beat ‘em, flood ‘em with platform-sharing duplicates. That’s how the saying goes, right?
GALLERY: Afa Romeo 4C
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