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While the majority of Americans are cutting back and looking for cars that save money while delivering maximum mpgs, the affluent in China continue to ignore price tags on vehicles they really, really want.
Lorinser, a premium Mercedes-Benz tuner, decided to get their feet wet in the Chinese market by taking their new S-Class-based S70 flagship to Auto Shanghai in China. They also decided to attach a $740,000 price tag to the 810-hp S-Class and of course, it sold.
Even though many have wondered how aftermarket manufacturers will do in China, it’s clear that it shouldn’t be that big of a concern. What will be even more interesting to see is whether more aftermarket tuners follow Lorinser’s path by reaching out to Chinese consumers directly with fully built automobiles complete extravagant price tags.
[Source: China Car Times]