Fiat Abarth Models Announced for the UK Market

Fiat Abarth Models Announced for the UK Market
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Abarth will be adding two new models to its lineup in the UK market, with the 595 Turismo and 595 Competizione heading to dealerships sporting a turbocharged 1.4-liter, T-Jet powerplant with 160-hp. Continue Reading...

Fiat 500 ‘Immigrants’ Commercial Sacrificed 6 Cars

Fiat 500 ‘Immigrants’ Commercial Sacrificed 6 Cars
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Fiat’s latest commercial, “Immigrants,” gives a cinematic portrayal of the 500 making its journey from Italy to the U.S., but as anyone who watched it will know, several cars were apparently sacrificed in the process. Continue Reading...

Fiat 500 Abarth Wholesale Orders Capped by Chrysler

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Fiat 500 Abarth Wholesale Orders Capped by Chrysler
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Credit sex, swagger or supportive reviews from the automotive community. Actually, scratch that and credit them all for the Fiat 500 Abarth’s warm reception that demanded triple what the automaker originally expected to sell in North America. Continue Reading...

Fiat Abarth 695 Maserati Edition is Absurdly Expensive

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Fiat Abarth 695 Maserati Edition is Absurdly Expensive
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When it goes on sale, the Fiat Abarth 695 Maserati Edition won’t be available in the U.S. and that’s a good thing because dealers would have to tack “unsellable” onto its laughably long name. Continue Reading...

Abarth 695 Edizione Maserati Confirmed for Production

Abarth 695 Edizione Maserati Confirmed for Production
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Back at the 2012 Geneva Motor Show, Abarth unveiled its 695 Tributo Maserati, a custom Fiat 500C inspired by fellow Italian automaker, Maserati. The special edition model will now make it to production as the 695 Edizione Maserati. Continue Reading...

Catrinel Menghia Returns in Three New Fiat 500 Abarth Ads – Videos

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Catrinel Menghia, the lingerie model who starred in the Fiat brand’s sexy Super Bowl ad is back in several new spots for the Italian automaker. Helping promote the new Fiat 500 Abarth performance model, the ad was a clear indication of a change in gears from the automaker, after dropping its female US brand boss… Continue Reading...

2013 Fiat 500T Sport, Abarth Convertible Confirmed for US

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2013 Fiat 500T Sport, Abarth Convertible Confirmed for US
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It appears that is Fiat will continue to expand its American 500 offerings based on documents filed with NHTSA and the California Air Resources Board (CARB).  Positioned between the standard Fiat 500 and the more powerful Abarth model, the 500T Sport should feature a less powerful version of the turbocharged 1.4-liter four-cylinder currently found in… Continue Reading...

Fiat 500 Abarth Venom Debuts, Won’t be Sold in America – Video

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The Fiat 500 Abarth Venom is the culmination of American and Italian minds working together. Mopar partnered up with Italian parts manufacturer Magneti Marelli to create the Venom variant of the Fiat 500 Abarth model. The demo vehicle was debuted out in Las Vegas and even had a surprise visit by supermodel Catrinel Menghia that… Continue Reading...

Charlie Sheen Stars in New Fiat 500 Abarth Ad – Video

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The marketing department has certainly switched gears over at Fiat. From the female-targeted J-Lo ads for the cutsie 500 to the sultry Fiat 500 Abarth spot featuring lingerie model Catrinel Menghia. Another step in that direction, the Fiat 500 Abarth is back in a new commercial titled “House Arrest” featuring legendary bad boy Charlie Sheen…. Continue Reading...

Abarth Special Edition Trio Showcases Italian Speed: Geneva Motor Show Preview

Abarth Special Edition Trio Showcases Italian Speed: Geneva Motor Show Preview
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Abarth is having a four-car party at this year’s Geneva Motor Show, with a trio of special edition models joining the already mentioned 695 Tributo Maserati. The three special edition Fiats from Abarth all made their debut back at the Bologna Motor Show in 2011, and the 695 Assetto Corse, 595 Competizione, and Punto Scorpione… Continue Reading...

Abarth 695 Tributo Maserati Revealed: Geneva Motor Show Preview

Abarth 695 Tributo Maserati Revealed: Geneva Motor Show Preview
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Following in the footsteps of the Abarth 695 Tributo Ferrari, this year’s Geneva Motor Show will see a 695 Tributo Maserati. The custom Fiat 500C is a special tribute edition for Maserti, with only 499 units to be produced by Abarth. Powering the 695 Tributo Maserati will be a 1.4L Turbo T-Jet engine with 180-hp… Continue Reading...

What Did Model Catrinel Menghia Really Say in Abarth Super Bowl Ad

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What Did Model Catrinel Menghia Really Say in Abarth Super Bowl Ad
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Sex sells, even if you don’t quite know what that pretty lady is saying. Luckily we’ve got the subbed version of the popular Fiat 500 Abarth advertisement, right here! This spot, which was proved to be one of the most successful ads seen during the superbowl, was first seen way back in November. That doesn’t… Continue Reading...

Sexy Fiat Super Bowl Ad Boasts Biggest Online Traffic Increase

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Sexy Fiat Super Bowl Ad Boasts Biggest Online Traffic Increase
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This Fiat 500 Abarth ad hit the spot with viewers, and showed the biggest increase in internet traffic during the course of the Super Bowl. Edmunds revealed that the commercial showed the greatest increase of traffic to the models page on their site. Using measurements at 7 different points during Sundays game, Edmunds found that the… Continue Reading...

Fiat 500 Abarth Comes With Richard Petty Driving Experience

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Fiat 500 Abarth Comes With Richard Petty Driving Experience
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Fiat has finally announced the pricing on their 500 Abarth model for the American market, starting at $22,000 and will include a segment-exclusive, full-day Abarth driving experience. The 500 model that’s been “designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car at an attainable price,” the 500 Abarth is powered… Continue Reading...

Fiat 500 Wagon Slated for U.S. Market In 2013

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Fiat 500 Wagon Slated for U.S. Market In 2013
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It’s no surprise that the 500’s return to North America did not make the splash that Fiat expected. Having sold less than 20,000 vehicles in its first model year in the United States, the 500 only did half as well as the company initially forecasted. The success of the 500 is essential to the Italian… Continue Reading...

Chrome Fiat Abarth 695 Tributo Ferrari By Office-K [Video]

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It appears that the Japanese have also embraced Italy’s compact Fiat 500, but this was hardly what we expected from a Japanese tuner. Office-K out in Japan got their hands on a limited edition Fiat Abarth 695 Tributo Ferrari and figured it’d look a whole lot better in chrome. The Abarth 695 Tributo Ferrari comes… Continue Reading...

2012 Fiat 500 Abarth to Start at $22,000

2012 Fiat 500 Abarth to Start at $22,000
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Pricing for the Fiat 500 Abarth model has finally been announced, starting at $22,000 making it cheaper than the Volkswagen GTI, MINI Cooper S and (presumably) the Hyundai Veloster Turbo. Though the comparisons with the other models aren’t exactly apples to apples on paper, Fiat’s 500 Abarth has the most impressive power-to-weight ratio compared. With… Continue Reading...

Abarth Sports Car to be Front-Wheel Drive

Abarth Sports Car to be Front-Wheel Drive
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Rather than a version of the Alfa Romeo 4C, Abarth‘s upcoming sports car will be a front-drive machine. Rumors of a stand-alone model for the Fiat performance brand have been circiling for months, with initial speculation that Fiat would share the 4C among brands. Not so, says the latest report, claiming instead that the Abarth… Continue Reading...

Laura Soave Out, Timothy Kuniskis In At Fiat North America

Laura Soave Out, Timothy Kuniskis In At Fiat North America
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Rumors have been swirling for quite some time now that Laura Soave, arguably the person responsible for bringing Fiat back into the U.S. market, would be replaced as the head of the Fiat brand in North America. Well the news is official now, with a press release being sent out moments ago confirming Soave’s exit… Continue Reading...

LA Auto Show Video Wrapup

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Don’t live in LA, or you just can’t be bothered to face the crowds and finish off your day with sore feet? Then you’re in luck. AutoGuide has done all the footwork (and the talkie talkie, and the video editing), to bring you the highlights from the 2011 LA Auto Show. From the Subaru BRZ… Continue Reading...

Fiat 500 Abarth Video – First Look: 2011 LA Auto Show

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The Fiat 500 was just an appetizer. This is the car Fiat fans have really been waiting for, the 500 Abarth. Built by the automaker’s in-house tuning division, the Abarth model gets a long list of upgrades, from a lower and stiffer suspension, to upgraded wheels and, most importantly, a turbocharged mated to the 1.4-liter… Continue Reading...

Fiat 500 Abarth Ad is Much, Much Sexier than J-Lo [Video]

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Fiat‘s ad spot featuring Jennifer Lopez might have been excellently targeted at the Italian automaker’s prospective female clientele, but it was jeered by the brand’s traditional male buyers – the ones who carried on the brand in America for decades, waiting for its return. Debuting the new Fiat 500 Abarth performance model at the LA… Continue Reading...

Fiat 500 Abarth “Arouses without the need for a prescription”: 2011 LA Auto Show

Fiat 500 Abarth “Arouses without the need for a prescription”: 2011 LA Auto Show
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Did he just say that? Yes, Fiat Brand boss Oliver Francois commented that the new Fiat 500 Abarth “arouses without the need for a prescription”. Spoken with a thick French accent at the vehicle’s launch today at the LA Auto Show, it sounds much more eloquent than “Viagra on wheels.” Powered by a 160-hp turbocharged… Continue Reading...

2012 Fiat 500 Abarth Revealed with 160-HP: 2011 LA Auto Show

2012 Fiat 500 Abarth Revealed with 160-HP: 2011 LA Auto Show
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Europeans won’t be the only ones having all the fun with the Fiat 500 Abarth anymore. North American showrooms will be gaining the turbocharged 160-hp 1.4L MultiAir engine model packed full with an Abarth-tuned suspension, brake system, race-inspired design and technology features not normally seen on compact cars. Full power comes on at 5500 rpm, while… Continue Reading...