Abarth Bringing Four ‘Fuori Serie’ Cars to Geneva

Abarth Bringing Four ‘Fuori Serie’ Cars to Geneva
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These days, Abarth is probably best known in the U.S. for its performance tuned Fiat 500s. This year, the brand will be bringing four specially-tuned units to the 2013 Geneva Motor Show. Continue Reading...

Fiat Joins Matte Paint Club With Two Detroit Auto Show Concepts

Fiat Joins Matte Paint Club With Two Detroit Auto Show Concepts
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Fiat has unveiled two design studies that will make their official debut at the 2013 Detroit Auto Show tomorrow. Continue Reading...

Abarth Flexes Italian Style at 2013 Tokyo Auto Salon

Abarth Flexes Italian Style at 2013 Tokyo Auto Salon
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Abarth is no stranger to the Tokyo Auto Salon, being a regular attendee for many years now. At this year’s show the Italian automaker showed off its 595 Competizione and 695 Edizione Maserati models. Continue Reading...

Fiat 500 Abarth Cabrio Adds to U.S. Lineup: 2012 LA Auto Show

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Fiat 500 Abarth Cabrio Adds to U.S. Lineup: 2012 LA Auto Show
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Aiming to broaden appeal for the performance-oriented version of its city car, the Fiat 500 Abarth Cabrio made its U.S. debut on the L.A. show floor today. Continue Reading...

2013 Fiat 500C Abarth Adds a Sunburn to Your Headache

2013 Fiat 500C Abarth Adds a Sunburn to Your Headache
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If the Fiat 500 Abarth has one signature feature, it’s the tiny car’s rather un-tiny exhaust note. And now with the new 500C Abarth model you’ll be able to hear that droning buzz a few decibels louder courtesy of a folding soft-top. Continue Reading...

Fiat 500 Abarth Cabriolet Teased in Video: 2012 LA Auto Show Preview

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As expected, the Fiat 500 Abarth Cabriolet will be making its North American debut at the upcoming 2012 Los Angeles Auto Show. Continue Reading...

Abarth to Announce New Personalizaton Service at Paris Motor Show

Abarth to Announce New Personalizaton Service at Paris Motor Show
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At this year’s Paris Motor Show, Abarth will introduce its new personalization service, showcasing the possibilities on an Abarth 695 model. Continue Reading...

Fiat Abarth Models Announced for the UK Market

Fiat Abarth Models Announced for the UK Market
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Abarth will be adding two new models to its lineup in the UK market, with the 595 Turismo and 595 Competizione heading to dealerships sporting a turbocharged 1.4-liter, T-Jet powerplant with 160-hp. Continue Reading...

Fiat 500 ‘Immigrants’ Commercial Sacrificed 6 Cars

Fiat 500 ‘Immigrants’ Commercial Sacrificed 6 Cars
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Fiat’s latest commercial, “Immigrants,” gives a cinematic portrayal of the 500 making its journey from Italy to the U.S., but as anyone who watched it will know, several cars were apparently sacrificed in the process. Continue Reading...

Fiat 500 Abarth Wholesale Orders Capped by Chrysler

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Fiat 500 Abarth Wholesale Orders Capped by Chrysler
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Credit sex, swagger or supportive reviews from the automotive community. Actually, scratch that and credit them all for the Fiat 500 Abarth’s warm reception that demanded triple what the automaker originally expected to sell in North America. Continue Reading...

Fiat Abarth 695 Maserati Edition is Absurdly Expensive

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Fiat Abarth 695 Maserati Edition is Absurdly Expensive
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When it goes on sale, the Fiat Abarth 695 Maserati Edition won’t be available in the U.S. and that’s a good thing because dealers would have to tack “unsellable” onto its laughably long name. Continue Reading...

Abarth 695 Edizione Maserati Confirmed for Production

Abarth 695 Edizione Maserati Confirmed for Production
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Back at the 2012 Geneva Motor Show, Abarth unveiled its 695 Tributo Maserati, a custom Fiat 500C inspired by fellow Italian automaker, Maserati. The special edition model will now make it to production as the 695 Edizione Maserati. Continue Reading...

Catrinel Menghia Returns in Three New Fiat 500 Abarth Ads – Videos

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Catrinel Menghia, the lingerie model who starred in the Fiat brand’s sexy Super Bowl ad is back in several new spots for the Italian automaker. Helping promote the new Fiat 500 Abarth performance model, the ad was a clear indication of a change in gears from the automaker, after dropping its female US brand boss… Continue Reading...

2013 Fiat 500T Sport, Abarth Convertible Confirmed for US

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2013 Fiat 500T Sport, Abarth Convertible Confirmed for US
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It appears that is Fiat will continue to expand its American 500 offerings based on documents filed with NHTSA and the California Air Resources Board (CARB).  Positioned between the standard Fiat 500 and the more powerful Abarth model, the 500T Sport should feature a less powerful version of the turbocharged 1.4-liter four-cylinder currently found in… Continue Reading...

Fiat 500 Abarth Venom Debuts, Won’t be Sold in America – Video

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The Fiat 500 Abarth Venom is the culmination of American and Italian minds working together. Mopar partnered up with Italian parts manufacturer Magneti Marelli to create the Venom variant of the Fiat 500 Abarth model. The demo vehicle was debuted out in Las Vegas and even had a surprise visit by supermodel Catrinel Menghia that… Continue Reading...

Charlie Sheen Stars in New Fiat 500 Abarth Ad – Video

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The marketing department has certainly switched gears over at Fiat. From the female-targeted J-Lo ads for the cutsie 500 to the sultry Fiat 500 Abarth spot featuring lingerie model Catrinel Menghia. Another step in that direction, the Fiat 500 Abarth is back in a new commercial titled “House Arrest” featuring legendary bad boy Charlie Sheen…. Continue Reading...

Abarth Special Edition Trio Showcases Italian Speed: Geneva Motor Show Preview

Abarth Special Edition Trio Showcases Italian Speed: Geneva Motor Show Preview
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Abarth is having a four-car party at this year’s Geneva Motor Show, with a trio of special edition models joining the already mentioned 695 Tributo Maserati. The three special edition Fiats from Abarth all made their debut back at the Bologna Motor Show in 2011, and the 695 Assetto Corse, 595 Competizione, and Punto Scorpione… Continue Reading...

Abarth 695 Tributo Maserati Revealed: Geneva Motor Show Preview

Abarth 695 Tributo Maserati Revealed: Geneva Motor Show Preview
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Following in the footsteps of the Abarth 695 Tributo Ferrari, this year’s Geneva Motor Show will see a 695 Tributo Maserati. The custom Fiat 500C is a special tribute edition for Maserti, with only 499 units to be produced by Abarth. Powering the 695 Tributo Maserati will be a 1.4L Turbo T-Jet engine with 180-hp… Continue Reading...

What Did Model Catrinel Menghia Really Say in Abarth Super Bowl Ad

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What Did Model Catrinel Menghia Really Say in Abarth Super Bowl Ad
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Sex sells, even if you don’t quite know what that pretty lady is saying. Luckily we’ve got the subbed version of the popular Fiat 500 Abarth advertisement, right here! This spot, which was proved to be one of the most successful ads seen during the superbowl, was first seen way back in November. That doesn’t… Continue Reading...

Sexy Fiat Super Bowl Ad Boasts Biggest Online Traffic Increase

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Sexy Fiat Super Bowl Ad Boasts Biggest Online Traffic Increase
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This Fiat 500 Abarth ad hit the spot with viewers, and showed the biggest increase in internet traffic during the course of the Super Bowl. Edmunds revealed that the commercial showed the greatest increase of traffic to the models page on their site. Using measurements at 7 different points during Sundays game, Edmunds found that the… Continue Reading...