A pleasant surprise greeted us in the Mopar booth at the 2012 SEMA Show; an SRT Viper modified by none other than famed Italian tuning house, Abarth. Continue Reading...
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“Do you come with the car?” Sadly, no, but you can now get an Abarth with more accessories than ever before. Continue Reading...
At this year’s Paris Motor Show, Abarth will introduce its new personalization service, showcasing the possibilities on an Abarth 695 model. Continue Reading...
It didn’t used to be free, but now it is thanks to Fiat – an English/Italian translator app distributed through the iOS App Store. Continue Reading...
Abarth will be adding two new models to its lineup in the UK market, with the 595 Turismo and 595 Competizione heading to dealerships sporting a turbocharged 1.4-liter, T-Jet powerplant with 160-hp. Continue Reading...
Fiat’s latest commercial, “Immigrants,” gives a cinematic portrayal of the 500 making its journey from Italy to the U.S., but as anyone who watched it will know, several cars were apparently sacrificed in the process. Continue Reading...
Credit sex, swagger or supportive reviews from the automotive community. Actually, scratch that and credit them all for the Fiat 500 Abarth’s warm reception that demanded triple what the automaker originally expected to sell in North America. Continue Reading...
When it goes on sale, the Fiat Abarth 695 Maserati Edition won’t be available in the U.S. and that’s a good thing because dealers would have to tack “unsellable” onto its laughably long name. Continue Reading...
Back at the 2012 Geneva Motor Show, Abarth unveiled its 695 Tributo Maserati, a custom Fiat 500C inspired by fellow Italian automaker, Maserati. The special edition model will now make it to production as the 695 Edizione Maserati. Continue Reading...
Catrinel Menghia, the lingerie model who starred in the Fiat brand’s sexy Super Bowl ad is back in several new spots for the Italian automaker. Helping promote the new Fiat 500 Abarth performance model, the ad was a clear indication of a change in gears from the automaker, after dropping its female US brand boss… Continue Reading...
It appears that is Fiat will continue to expand its American 500 offerings based on documents filed with NHTSA and the California Air Resources Board (CARB). Positioned between the standard Fiat 500 and the more powerful Abarth model, the 500T Sport should feature a less powerful version of the turbocharged 1.4-liter four-cylinder currently found in… Continue Reading...
The Fiat 500 Abarth Venom is the culmination of American and Italian minds working together. Mopar partnered up with Italian parts manufacturer Magneti Marelli to create the Venom variant of the Fiat 500 Abarth model. The demo vehicle was debuted out in Las Vegas and even had a surprise visit by supermodel Catrinel Menghia that… Continue Reading...
The marketing department has certainly switched gears over at Fiat. From the female-targeted J-Lo ads for the cutsie 500 to the sultry Fiat 500 Abarth spot featuring lingerie model Catrinel Menghia. Another step in that direction, the Fiat 500 Abarth is back in a new commercial titled “House Arrest” featuring legendary bad boy Charlie Sheen…. Continue Reading...
Abarth is having a four-car party at this year’s Geneva Motor Show, with a trio of special edition models joining the already mentioned 695 Tributo Maserati. The three special edition Fiats from Abarth all made their debut back at the Bologna Motor Show in 2011, and the 695 Assetto Corse, 595 Competizione, and Punto Scorpione… Continue Reading...
Following in the footsteps of the Abarth 695 Tributo Ferrari, this year’s Geneva Motor Show will see a 695 Tributo Maserati. The custom Fiat 500C is a special tribute edition for Maserti, with only 499 units to be produced by Abarth. Powering the 695 Tributo Maserati will be a 1.4L Turbo T-Jet engine with 180-hp… Continue Reading...
Sex sells, even if you don’t quite know what that pretty lady is saying. Luckily we’ve got the subbed version of the popular Fiat 500 Abarth advertisement, right here! This spot, which was proved to be one of the most successful ads seen during the superbowl, was first seen way back in November. That doesn’t… Continue Reading...
This Fiat 500 Abarth ad hit the spot with viewers, and showed the biggest increase in internet traffic during the course of the Super Bowl. Edmunds revealed that the commercial showed the greatest increase of traffic to the models page on their site. Using measurements at 7 different points during Sundays game, Edmunds found that the… Continue Reading...
Fiat has finally announced the pricing on their 500 Abarth model for the American market, starting at $22,000 and will include a segment-exclusive, full-day Abarth driving experience. The 500 model that’s been “designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car at an attainable price,” the 500 Abarth is powered… Continue Reading...
It’s no surprise that the 500’s return to North America did not make the splash that Fiat expected. Having sold less than 20,000 vehicles in its first model year in the United States, the 500 only did half as well as the company initially forecasted. The success of the 500 is essential to the Italian… Continue Reading...
It appears that the Japanese have also embraced Italy’s compact Fiat 500, but this was hardly what we expected from a Japanese tuner. Office-K out in Japan got their hands on a limited edition Fiat Abarth 695 Tributo Ferrari and figured it’d look a whole lot better in chrome. The Abarth 695 Tributo Ferrari comes… Continue Reading...
Pricing for the Fiat 500 Abarth model has finally been announced, starting at $22,000 making it cheaper than the Volkswagen GTI, MINI Cooper S and (presumably) the Hyundai Veloster Turbo. Though the comparisons with the other models aren’t exactly apples to apples on paper, Fiat’s 500 Abarth has the most impressive power-to-weight ratio compared. With… Continue Reading...
Rather than a version of the Alfa Romeo 4C, Abarth‘s upcoming sports car will be a front-drive machine. Rumors of a stand-alone model for the Fiat performance brand have been circiling for months, with initial speculation that Fiat would share the 4C among brands. Not so, says the latest report, claiming instead that the Abarth… Continue Reading...
Rumors have been swirling for quite some time now that Laura Soave, arguably the person responsible for bringing Fiat back into the U.S. market, would be replaced as the head of the Fiat brand in North America. Well the news is official now, with a press release being sent out moments ago confirming Soave’s exit… Continue Reading...
Don’t live in LA, or you just can’t be bothered to face the crowds and finish off your day with sore feet? Then you’re in luck. AutoGuide has done all the footwork (and the talkie talkie, and the video editing), to bring you the highlights from the 2011 LA Auto Show. From the Subaru BRZ… Continue Reading...