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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jun 20 2013, 10:02 AM


Chevrolet has announced a five-year advertising deal with The Oscars, giving the American automaker access to over 10 million viewers each year.

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 |  Feb 24 2009, 10:39 AM

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Fisker Automotive made a bold statement at the Academy Awards by running two 60-second commercials during the preview show to the awards ceremony. The commercials feature the upcoming Fisker Karma, a luxury plug-in hybrid that will be for sale later this year, and ran on the local KTLA station. We have a sample of one of the commercials above.

The production Karma, has been developed with Quantum Technologies and boasts a plug-in Hybrid system that allows drivers to drive 50 miles on a single charge. Once the battery power runs out, the gasoline engine will kick in and the car will operate like a conventional hybrid.

Because of this innovative system, Fisker says that owners who drive less than 50 miles per day will achieve a yearly average fuel economy of 100 mpg.

The Karma will be powered by a GM-sourced 2.4-liter Ecotec engine that has been updated with direct injection technology. The engine alone makes 260hp and when combined with the two electric motors will make 408hp. Fisker claims this is enough for a 0-60 mph time of 5.8 seconds. Top speed is rated at a respectable 125 mph.

The stunning looking (both inside and out) Karma S will be priced at $87,900.

Impressively, Fisker has arranged for the Karma S to be produced at the Valmet Automotive plant, a state-of-the-art facility where the Porsche Boxster and Cayman are manufactured.

For more on the Karma, see the Fisker Automotive website here:

 |  Feb 23 2009, 2:04 PM

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Think you’re already seen this one? Well you have… sort of.

With the first Genesis Coupe commercial, featuring the music of Billy Corgan of Smashing Pumpkins fame, airing during the Super Bowl, Hyundai continued its marketing onslaught by airing another custom commercial during the Academy Awards. This time, however, the artist of choice was cellist Yo-Yo Ma.

We think it worked out pretty nicely.

Hyundai Return Policy Gets Even Better

Hyundai Assurance plan now includes three months of free payments while owners look for work

 |  Feb 20 2009, 11:48 AM


Hyundai has just increased the incentive for you to buy one of their cars by updating the Hyundai Assurance car return policy to include 90 days of free payments.

Adding to the existing offer that those who buy a Hyundai and lose their job within a year can return the car, the Korean automaker is now offering 90 days of lease or loan payments while the owner looks for work. If the owner does find work in that time and decides to keep the car, the payment does not need to be repaid.

The new Hyundai Assurance Plus program is being offered as a part of Hyundai’s  Spring Sales Event from February 23 to April 30th.

“We continue to look for ways to help consumers in this challenging economic environment, so we’re offering unprecedented financial protection when they finance or lease a Hyundai,” said Joel Ewanick, vice president, Marketing, Hyundai Motor America. “With our 10-year, 100,000-mile warranty, Hyundai Assurance, and now Hyundai Assurance Plus, we’re telling consumers that we are all in this together, and we’ll get through this together.”

And the incentives seem to be working. In January Hyundai recorded a sales increase (yes, you read that right) over the same period a year before by a total of 14.3 percent. This, while industry sales averaged a decline of 37.1 percent.

Hyundai plans to promote this new program during the Academy Awards this Sunday, with seven 30-second spots and one 60-second spot highlighting the company’s commitment to the U.S. market. We can only hope they are as enjoyable as Hyundai’s SuperBowl Ads.

[Source: AutoNews]

Official release after the jump:

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