Takata is launching an ad campaign to build awareness for the massive airbag recall. Continue Reading...
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The face of Ford’s recent advertising campaigns won’t return for any new commercials. Continue Reading...
Lincoln is launching a marketing campaign today aimed directly at rivaling Lexus products. Continue Reading...
Acura has launched a new multi-channel advertising campaign for its 2014 MDX titled “The Extremely New MDX – Made for Mankind.” Continue Reading...
The side part is cool again. Skinny ties, narrow lappels and closely cut clothes make the man, albeit with much less cigarette smoking. Continue Reading...
Ford is looking to hit all markets strong with its new midsize Fusion sedan, launching a new advertising campaign targeting the Africa American community. Continue Reading...
Expect a new ring to Nissan’s commercials: After two years of proclaiming “innovation for all,” the brand is changing its tune. Continue Reading...
This is a fun advertising campaign, courtesy of Mercedes-Benz – and one that’s just for truck drivers. To promote its new Actros truck model, Mercedes-Benz created ad stickers in the shape of a roof window showing the enthusiastic response of passengers (if the truck driver had been driving an Actros, of course). The unique part… Continue Reading...
Companies have been using major sporting events to pitch new products for decades, and now Chevrolet will use the World Series, starting this month, to premiere ads for the debut of the Volt plug-in hybrid sedan. General Motors Co.’s marketing chief Joel Ewanick says that the ads will start during the World Series and run… Continue Reading...
BFGoodrich Tires, a company well known for its innovative and action-packed TV commercials, has drawn inspiration from the animal kingdom for its latest “Bolt On” ad campaign. As you’ll see in the video (after the jump), in the first installment it’s the grip of a tree frog that’s used to illustrate BFG’s point about bolting… Continue Reading...