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The side part is cool again. Skinny ties, narrow lappels and closely cut clothes make the man, albeit with much less cigarette smoking.
This is a fun advertising campaign, courtesy of Mercedes-Benz – and one that’s just for truck drivers.
To promote its new Actros truck model, Mercedes-Benz created ad stickers in the shape of a roof window showing the enthusiastic response of passengers (if the truck driver had been driving an Actros, of course). The unique part is that only truck drivers in raised cabs could see them. How’s that for target marketing?
A video shot in the Netherlands that features point-of-view of the ads through a truck driver’s eyes is available to watch after the jump. What do you think of this ad campaign? Let us know in the comments section below.
Companies have been using major sporting events to pitch new products for decades, and now Chevrolet will use the World Series, starting this month, to premiere ads for the debut of the Volt plug-in hybrid sedan.
General Motors Co.’s marketing chief Joel Ewanick says that the ads will start during the World Series and run throughout the fall. On the ad specifics, he didn’t get into too much detail, but hinted that they would remind viewers of Chevrolet’s nearly 100-year heritage and the place in American culture that the brand shares with baseball.
Volt production for retail sales is scheduled to start on November 11 at its Detroit-Hamtramck assembly plant, and as being marketed as a “halo car” to highlight GM’s green initiatives.
Other commercial that will begin at the same time as the Volt’s include the second round of ads for the Cruze compact. The first group of ads featured narration by actor Tim Allen.
The Volt ad campaign will run on television, radio and across other media outlets.
[Source: Automotive News]
BFGoodrich Tires, a company well known for its innovative and action-packed TV commercials, has drawn inspiration from the animal kingdom for its latest “Bolt On” ad campaign. As you’ll see in the video (after the jump), in the first installment it’s the grip of a tree frog that’s used to illustrate BFG’s point about bolting on grip by installing a set of their high-performance street tires, while the Behind The Scenes video (also after the jump) gives us a taste of some of the other animals we’ll see in future “Bolt On” ads.
Although the animal kingdom analogies will be at the heart of this campaign, the ads also feature two stars in the automotive world and members of the TeamBFG program. Two-time Formula Drift champion Samuel Hübinette did the stunt driving for the spots and Rally pro Lars Wolfe provided technical and special counsel. The vehicle featured in the broadcast ad is a Mitsubishi Lancer Evo X with BFGoodrich g-Force Super Sport A/S tires.
The new campaign features a media plan that includes a variety of television, print and Internet advertising mediums. Kudos to BFGoodrich for thinking outside the box on this campaign and injecting some humor and style into their “Bolt On” ads. We look forward to seeing what animal makes a cameo in the next one.
[Source: BFGoodrich Tires]