Ford Fusion Starts ‘Multicultural’ Marketing Campaign

Ford Fusion Starts ‘Multicultural’ Marketing Campaign
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Ford is looking to hit all markets strong with its new midsize Fusion sedan, launching a new advertising campaign targeting the Africa American community. Continue Reading...

Mercedes-Benz Actros Ads Can Only Been Seen By Truck Drivers [Video]

Mercedes-Benz Actros Ads Can Only Been Seen By Truck Drivers [Video]
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This is a fun advertising campaign, courtesy of Mercedes-Benz – and one that’s just for truck drivers. To promote its new Actros truck model, Mercedes-Benz created ad stickers in the shape of a roof window showing the enthusiastic response of passengers (if the truck driver had been driving an Actros, of course). The unique part… Continue Reading...

GM To Launch Volt Ads During World Series

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GM To Launch Volt Ads During World Series
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Companies have been using major sporting events to pitch new products for decades, and now Chevrolet will use the World Series, starting this month, to premiere ads for the debut of the Volt plug-in hybrid sedan. General Motors Co.’s marketing chief Joel Ewanick says that the ads will start during the World Series and run… Continue Reading...

BFGoodrich Tires Launches “Bolt On” Ad Campaign Inspired by the Animal Kingdom [video]

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BFGoodrich Tires, a company well known for its innovative and action-packed TV commercials, has drawn inspiration from the animal kingdom for its latest “Bolt On” ad campaign.  As you’ll see in the video (after the jump), in the first installment it’s the grip of a tree frog that’s used to illustrate BFG’s point about bolting… Continue Reading...