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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Dec 21, 10:00 AM


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Volkswagen Canada is pulling a television commercial after receiving complaints that it is insensitive and offensive. The ad features the Volkwagen Passat, but the complaints center around what happens after the man pulls into the emergency lane.

He jumps out of the car in a panic, saying his wife is having a baby, but stops to chat about how great his Passat is after the EMT seems impressed. They ignore the woman’s cries to check out the interior, and the spot ends with the husband shutting the driver’s door, apparently having forgotten his wife altogether.

Volkswagen Canada spokesperson Thomas Tetzlaff told the Winnipeg Free Press that the company apologized after a small number of customers said they thought the ad portrayed pregnant women in a bad light.

The website Art Threat tried to take credit for the removal, but Volkswagen insists that they removed it a week before the site published its article, and that their decision was a response to their customers.

GALLERY: 2011 Volkswagen Passat

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[Source: Winnipeg Free Press]

You can watch the ad below

 |  May 24, 3:11 PM

In light of post-earthquake supply disruptions, Honda Civics may be a bit scarce where you are, but in Canada where the Civic has been the number-one selling car for 13 years straight, they now come in giant cereal boxes – or so a Vancouver ad agency would have you believe.

Honda is already marketing the car to a younger audience with fantastical themes, but this takes it to a new level, and may become a trend in trying to get peoples’ attention in an age where many think we’ve seen just about everything.

A similarly larger-than-life ad was a facade for a recent tall Hot Wheels ad on a real highway made to look like a car could do a quick loop along its way.

[Source: Adweek]

See video after the jump.

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 |  Apr 13, 1:40 PM

While Hyundai‘s undoubtedly been on a roll lately, they haven’t quite managed to bend the laws of physics, despite what their newest stunt may suggest.

Hyundai’s Malaysian arm suspended a 2012 Accent from the vertical face of a building, and had a driver wearing some futuristic garb descend towards the Accent. Through the use of some trick 3D projection and properly spinning wheels, the Accent really looks like it’s driving. Check out the video below.

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 |  Mar 08, 12:54 PM

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Mercedes-Benz is following in BMW’s footsteps and launching an online short film, dubbed an “interactive movie” to coincide with the debut of their new C-Class Coupe.

While BMW’s short films featured A-List Hollywood directors and megastar Clive Owen (before he was widely known), Mercedes is taking a different approach, with the artistic side of the equation being minimized in favor of girls in bodysuits, copious gunfire and not-so-subtle usage of the new car.

The movie hasn’t been released yet but you can check out the trailers below the jump, if you need your action flick fix this early in the morning.

Hit the jump to see all three trailers

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 |  Feb 03, 5:30 PM

With two new major debuts in 2011, Volkswagen is hoping to raise their profile in the United States with a coupe Super Bowl commercials that show off their new Passat and give a hint at what the 2012 Beetle will look like when it bows at the end of the year.

The Passat spot evokes some iconic music from Star Wars, as well as a cute youngster running around in a Darth Vader get-up, attempting to use “The Force” on a variety of household objects. Unsuccessful, he tries his luck with the family car, a 2012 Passat, only to find out he’s in for a surprise.

The ad for the Beetle is a little more literal, showing a CGI-rendered beetle (as in, the insect) tearing through a dirt path. Ostensibly, this is supposed to mimic the sportier Beetle due in time for 2012.

Hit the jump to see Volkswagen’s commercials for the Superbowl

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 |  Feb 03, 4:44 PM

This year’s Super Bowl is heavy on automotive ads, with Hyundai, Audi, Volkswagen and Chevrolet all spending megabucks to get a coveted ad slot at television’s biggest event of the year.

Hyundai’s spots largely focus on their new superstar, the 2011 Elantra, with Hyundai calling for an end to hypnotizingly dull compacts. A fourth spot highlights the Sonata Hybrid and the engineering that went into it. The Elantra spots look like they were inspired by an acid trip, as evidenced by the screen cap above.

Fortunately, you don’t have to watch the big game just to see the ads. Hit the jump to check out all 3 of Hyundai’s Super Bowl commercials.

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 |  Dec 23, 9:48 PM

To say Suzuki is struggling a bit in North America is an under statement. After posting record sales of 101,884 units in 2007, their sales took a drastic turn for the worse in 2009 when they shifted just 38,689 vehicles. 2010 is not looking good either as sales are again down by a lethal 42%.

At this rate, Suzuki could go extinct, but they are not going to give up that easy. To help boost their image and brand awareness, Suzuki is launching a whole host of new TV adverts promoting the Kizashi to catch your eye.

The new ads feature the Kizashi competing against cars like the Mercedes-Benz C300, the Audi A4 and the Volvo S40 – all vehicles that seem to be out of its league. The ads highlight the Suzuki’s better handling and braking and also value for money. For humor, they also pit the Kizashi against a stretch limo, a motorized sofa and a bubble wrap man!

These type of ads are nothing new. Back in the 1980′s, Hyundai used to have ads pitting their Stellar against the Mercedes-Benz E-class and more recently Hyundai brought ads of that type back.

Suzuki is ensuring people will see these ads, as they will be aired from Christmas day, and will be played next year during programs like American Idol and Dancing with the Stars.

Will these new ads help Suzuki sell more cars? Only time will tell, but do check out one of the ads below or hit the link to view them all.

[Source: Kizashi Kicks]

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 |  Aug 27, 5:12 PM

Nissan is debuting four new commercials designed to show off their new tag line “Innovation For All”.

Showing off a raft of future ideas, like controlling your car’s climate system with an iPhone, and some more recent (like boasting about brake over-ride systems being installed since 2004), Nissan is pushing the new campaign hard, and teasing enthusiasts with an early glimpse at the 2011 Quest minivan.

There are four ads in total, all available after the jump. We’re still partial to the Van Halen-infused 300ZX commercial though.

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