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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.

Michelin Premier All-Season Tire Review

A Worn-Out Tire that Acts like a New One

 |  Feb 20 2014, 12:45 PM

Michelin-Premier-AS-30 copy

Last month, Michelin took the first step in trying to revolutionize the tire industry.
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 |  Jan 20 2014, 3:02 PM

Blacklion BU66 Champoint

Hands up if you really care about tires. Anyone, anyone? Truth is only those with petrol coursing through their veins really seem to care deeply about what tires they put on their car, even though more people should.

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Michelin Premier A/S is Two Tires in One, Literally

Introducing the Transforming Tire

 |  Jan 14 2014, 8:00 AM

 

Michelin-Premier-AS-Main

Tires wear out. It’s a fact of life. And as tires wear, their effectiveness diminishes.

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Color Changing Tires Warn of Winter Weather

Canadian Company Introduces Innovative New Concept

 |  Nov 12 2013, 9:01 AM

CT Winter Driving Safety Colour-Change Concept Tire-03

Winter-tire technology is advancing at a rapid rate. Today’s winter rubber is so superior to snow tires of yesteryear that the two can’t even be compared. This is great news for those who live in regions with nasty winter weather as more and more passenger vehicles are rolling off of showroom floors with summer tires or low rolling-resistance tires, neither of which are well suited to handle the white stuff.

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Sailun Atrezzo Z4+AS Tire Review

Can value tires be good tires?

 |  Jul 08 2013, 9:01 AM

Sailun-Atrezzo-Z4-AS-07

We’ve attended a lot of tire events over the years. It’s always the same old thing when a manufacturer wants to show off the latest and greatest rubber. Three things are guaranteed at an event like this. First, there is a presentation highlighting the advanced design and technology of the new tire. Second, there will be supervised track time. And finally, a known inferior (and usually out of date) competitor’s tire is brought along to highlight how great this new tire is.
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 |  Jun 06 2013, 9:31 AM

Tire engineering is like rocket science. Ok, it might not be quite that complex, but its close. The technology used to create a modern, class leading tire is incredible. Aspects of a tires design, like sidewall chaffing caused near the tire bead, are things most consumers will never think about while flying down the freeway at 75 mph. The amount of engineering and technology put into a tires development is staggering.

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