Hyundai Genesis Sub-Brand Denied by CEO

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Hyundai Genesis Sub-Brand Denied by CEO
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Plans are currently not in place to implement a Hyundai luxury sub-brand running with the Genesis nameplate, Hyundai America CEO John Krafcik confirmed to Ward’s Auto. Earlier this month we reported that Hyundai boss Dave Zuchowski confirmed the possibility that “there’s a conversation going on within the company that says, ‘Does having the Hyundai badge on… Continue Reading...