AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
The Altima is Nissan’s best-selling sedan, and will be getting an all-new design for the 2013 model year. Set to debut at this year’s New York International Auto Show, the Japanese autoaker has decided to release a very quick teaser on the new Altima to whet our appetite.
And by teaser, we mean a real teaser. Don’t even try to blink through the video as you’ll miss every little detail that Nissan has released on the Altima. Shot in an aerial view, it offers a glimpse into the new Altima design, revealing a low, wide stance and sculpted profile. But if this teaser just leaves you wanting for more, check out the accidental leak we saw a couple of days ago.
Watch the teaser video below:
When the sedan was unveiled, Toyota found that the word “Camry” had been acquired on social media service Twitter by rival Nissan North America. Anyone searching the Camry on Twitter during the launch, would receive a tweet regarding product news from Nissan.
Nissan took advantage of the fact that it knew Toyota would launch the Camry with special attention to Twitter. Nissan discovered that the key word Camry had not been locked up so it purchased what Twitter terms a “Promoted Tweet” allowing the automaker to acquire a selection of search terms for 24 hours that included “Camry”, “Toyota Camry” and “mid-sized car”.”Toyota blew it,” crowed one Nissan manager. “They simply didn’t protect their intellectual property.”
Nissan has become increasingly competitive especially against Toyota. U.S sales of the Altima are up more than 18 percent through July, compared to Toyota’s 8 percent Camry fall. The decline was primarily a result of inventory issues stemming from the March 11 earthquake. The Camry has been America’s top selling passenger car for 13 of the past 14 years. The Camry vastly outsells the Altima, but Nissan has been making up ground in recent years.
Check out our full review of the Camry here!
GALLERY: Toyota Camry
[Source: Automotive News]
Two weeks ago, a recall was launched for approximately 20,000 Nissan Altima sedans for a front suspension bolt that may not have been properly tightened during production of the vehicle. Today, another recall was launched regarding an incorrectly assembled air bag control unit in both the 2012 Altima and the 2012 NV work van. The affected vehicles were built during a two week period this year and the recall involves 54 units.
The faulty airbag control unit installations were installed in the Altima between June 15 and 21, 2011, and June 23-28 for the NV. The National Highway Traffic Safety Administration says the unit “will not operate as designed and this issue may cause the air bags not to inflate in a crash … This could increase the risk of injury.”
According to NHTSA, the Japanese automaker will replace the air bag control units free of charge starting on or around August 22.
Today, Nissan announced that it will be the first automaker to offer Quick Response codes on individual vehicle window stickers across its entire 2012 lineup. The QR codes link consumers to additional vehicle information, providing a free interactive shipping experience through smartphone devices.
“Nissan’s new QR code program puts important decision-making information at shoppers’ fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a ‘silent salesperson’ if they are shopping the lot after hours,” said Jon Brancheau, vice president, Marketing, Nissan North America. “It’s a true mass market effort across all products and all Nissan dealerships nationwide – part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience.”
Important information available through the QR codes includes:
- Specific vehicle information, including grade walk, key features and available accessories
- Video based product overviews
- Image gallery
- Incentive offers
- Dealer inventory
- Request a quote capability
- Join mailing list request
- Dealer location support
“Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory,” said Brancheau. “It’s one more way Nissan helps the consumer by delivering content on their terms.”
Nissan and Infiniti are operating at very different sales levels because of the March natural disasters that struck Japan. Nissan’s sales increased 6 percent in July over July 2010 to 77,191 cars and trucks but Infiniti’s sales slumped, declining 24 percent to 7,410.
Nissan North America’s combined sales increased 3 percent to 84,601 units, which was 1 percent stronger than the industry wide rise. Infiniti’s July sales drop was the brand’s second steep decline in two months, caused entirely by production and inventory interruptions in Japan. All Infiniti production takes place in Japan, and sales of every vehicle in its lineup fell due to inventory issues. The Nissan Altima, which is made in the US, rose by more than 3,000 units in July, increasing sales by 17 percent and Frontier sales also improved by 22 percent as consumers look to smaller trucks because of high fuel prices.
[Source: Automotive News]
Nissan has issued out a recall on approximately 20,000 Altima sedans for a front suspension bolt that may not have been properly tightened during assembly of the vehicle. The bolt in question is a traverse link bolt and if not properly tightened can cause a rattling noise or vibration once its loose. In the unlikely scenario that the bolt comes out completely, the driver can experience difficulty controlling the car.
Owners will begin to be notified starting immediately and dealers are currently checking the bolts on vehicles prior to selling them. The recalled vehicles were assembled at Nissan’s Canton, Mississippi assembly plant.