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 |  Nov 18 2010, 8:38 AM

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Mercedes easily had one of the coolest press conferences at this year’s Los Angeles Auto Show. No, it wasn’t because of the Sprinkle’s cupcake truck on hand dispensing some of their legendary goods. It was all due to Nicky Hayden.

That name might not be too familiar to all of you unless you are into bikes as well as cars. Nicky (2006 MotoGP World Champion) actually was encouraged to drive on stage and do a nice little smokey burnout on his new ride – Ducati’s newest performance machine, the Diavel. After the brief hoonage with the new Diavel, Hayden stepped off to join the folks from AMG. The two companies announced a new partnership where AMG will sponsor the Ducati Moto GP team and Nicky and Valentino Rossi will presumably start driving SLS gullwings. Full info below along with live pics.

GALLERY: Nicky Hayden and the Ducati Diavel

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