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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Mar 28 2013, 8:58 AM

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While speaking to the media at the 2013 New York Auto Show, Ford Motor Co.’s global marketing chief, Jim Farley, announced that the American automaker is launching a contest to find software and app developers to come up with a method for consumers to measure their fuel economy based on actual driving patterns through their mobile devices. 

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