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Among all the new tablets and smartphones at the Consumer Electronic Show (CES) in Vegas are a few cars, and Ford knows that it needs apps to grab the attention of younger, ‘connected’ car-buyers.
Like an evolution of the Groupon concept, the new ROXIMITY App can alert you of realtime deals nearby and thanks to its addition to Ford’s SYNC AppLink, it can do even more – as you drive.
Tech addicts, the 2011 Ford Fiesta may be your next car. (Just as long as you don’t own an Apple iPhone, ’cause it’s not supported yet.) SYNC, the in-car technology platform developed by Microsoft in partnership with Ford, will soon allow for third-party cell phone applications to be controlled by voice commands and in-car controls.
Forget the fact that no other automaker is even close to offering such integration, Sync AppLink will be on production vehicles this year. AppLink works — at launch — on Android and BlackBerry phones, with titles such as Pandora Internet radio, Stitcher “smart radio”, and Orangatame’s Twitter client OpenBeak available.
“The growth in smartphone mobile apps has been explosive, and Ford has worked hard to respond at the speed of the consumer electronics market,” said Doug VanDagens, director of Ford’s Connected Services Organization. “SYNC is the only connectivity system available that can extend that functionality into the car. AppLink will allow drivers to control some of the most popular apps through SYNC’s voice commands and steering wheel buttons, helping drivers keep their hands on the wheel and eyes on the road.”
Once developers realize they can help distract drivers while on the road, this list is sure to grow exponentially. May we suggest an in-car fart app that can deliver a disgusting noise through a speaker closest to the intended victim?