Why Eating McDonalds In An Ariel Atom Is A Bad Idea [Video]

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The Ariel Atom is one of the world’s greatest machines, offering unprecedented performance and sheer driving exhilaration. McDonald’s on the other hand, is one of world’s greatest fast food chains, offering cheap and arguably tasty food at budget prices. What happens when you combine the two while a camera is rolling? Hilarity ensues. Apparently this… Continue Reading...

Ariel Planning Honda-Powered Superbikes

Ariel Planning Honda-Powered Superbikes
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Ariel might be a small, British sports car manufacturer, but it has made a big impact with its Atom sportscar. This minimalist two-seater has won the approval of not only the motoring press, but also with its customers, who see it as the ultimate in no-frills motoring. Some even call it a four-wheel motorbike. Now… Continue Reading...

Ariel Atom One-Make Racing Series To Be Launched At VIR

Ariel Atom One-Make Racing Series To Be Launched At VIR
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Spec Racing classes are touted as one of the best ways to find out who the best driver really is – with identical machinery, talent should be the only thing separating the heroes from the zeros, and most spec classes feature slower cars like Miatas, Porsche 944s and BMW E30s to let driving skill take the… Continue Reading...

Wimmer RS Ariel Atom Makes 340-HP, Hits 60 MPH in 2.8 Seconds

Wimmer RS Ariel Atom Makes 340-HP, Hits 60 MPH in 2.8 Seconds
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Apparently to some, the stock performance of Ariel’s Atom 3 300 isn’t enough. Wimmer RS has decided to provide an answer to that market segment by enhancing the Atom’s performance to 340-hp and 280 ft-lbs of torque. Considering that this Atom rendition uses a turbocharged Honda powerplant, it isn’t hard to believe an extra 40-hp… Continue Reading...

Epson Printer Races Ariel Atom Around Rockingham Circuit

Epson Printer Races Ariel Atom Around Rockingham Circuit
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Epson printers wanted to see if it’s new wi-fi printer could beat an Ariel Aton around Britain’s Rockingham Circuit. Of course, the term “beat” is used loosely, since the printer only needed to print out a map of the circuit, designed by Epson, while the Atom had to physically navigate the track. As you can… Continue Reading...