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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Mar 25 2013, 6:32 PM


Ariel, the gang behind the Atom open wheel sports car, is aiming to make the vehicle even lighter.

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 |  May 03 2012, 3:31 PM

Driving an Ariel Atom is probably about as exciting as riding the world’s fastest roller coaster having never been to an amusement park before. Unfortunately, the Atom’s admission price is an awful lot higher than going to Six Flags.

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 |  Jan 04 2012, 6:45 PM

The Ariel Atom is one of the world’s greatest machines, offering unprecedented performance and sheer driving exhilaration. McDonald’s on the other hand, is one of world’s greatest fast food chains, offering cheap and arguably tasty food at budget prices. What happens when you combine the two while a camera is rolling? Hilarity ensues.

Apparently this video was filmed for a local food competition, but whatever the motives are, we’re glad it’s on YouTube for us to all see and enjoy. Ever had that nagging friend that would insist on eating in your car? Well, it appears that Ariel Atom owners don’t have that problem. It seems that it’s rather difficult to snarf down some french fries when you’re combating blistering acceleration in your face.

Check out the hilarious video after the break.

[Source: YouTube]

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 |  Aug 01 2011, 3:45 PM

Ariel might be a small, British sports car manufacturer, but it has made a big impact with its Atom sportscar.

This minimalist two-seater has won the approval of not only the motoring press, but also with its customers, who see it as the ultimate in no-frills motoring. Some even call it a four-wheel motorbike.

Now Ariel is preparing to launch a umm… two-wheeled motorbike!

According to Ariel boss Simon Saunders, a superbike will be offered by his company in 2012. He also says this superbike will be inspired by the Atom and will also feature a Honda engine, although he didn’t specify which Honda engine.

Saunders mentioned that he plans on building between 100 to 200 bikes per year, each custom made for its owner. With prices expected to start from about $30,000, it won’t be cheap, but given Ariels experience in building exciting machines, we bet it’ll be worth every cent.

[Source: Autocar]

 |  Dec 15 2010, 3:00 PM

Spec Racing classes are touted as one of the best ways to find out who the best driver really is – with identical machinery, talent should be the only thing separating the heroes from the zeros, and most spec classes feature slower cars like Miatas, Porsche 944s and BMW E30s to let driving skill take the forefront.

A new series being whipped up at the famed VIR race course will take spec racing to a whole new level by creating a single make series for the infamous Ariel Atom sports car. With 10 racers taking place over 5 weeks, different configurations of VIR will be used to keep things fresh. Delivers of the Spec cars will begin in April, 2011.

[Source: Autoblog]

 |  Nov 29 2010, 8:46 PM


Apparently to some, the stock performance of Ariel’s Atom 3 300 isn’t enough. Wimmer RS has decided to provide an answer to that market segment by enhancing the Atom’s performance to 340-hp and 280 ft-lbs of torque. Considering that this Atom rendition uses a turbocharged Honda powerplant, it isn’t hard to believe an extra 40-hp could be extracted from the already potent engine.

To get the extra 40-hp, Wimmer RS reflashes the ECU and installs an updated compressor, fuel pump conversion and sport exhaust system. And with the Ariel Atom already weighing in at a scant 1,034 lbs, we can’t even imagine the effect 40 additional horses has on such a lightweight machine. Wimmer RS claims their Airel Atom rendition hits 0-62 mph in merely 2.8 seconds.

Where do we sign up to drive one of these bad boys?

GALLERY: Wimmer RS Ariel Atom 3 300

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 |  Oct 15 2010, 3:02 PM

Epson printers wanted to see if it’s new wi-fi printer could beat an Ariel Aton around Britain’s Rockingham Circuit. Of course, the term “beat” is used loosely, since the printer only needed to print out a map of the circuit, designed by Epson, while the Atom had to physically navigate the track.

As you can guess, the printer “won” the competition, but the high production values and the use of an Ariel Atom make it worth looking at. Check it out after the jump, and turn your speakers up.

Hit the jump to see the official video

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