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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  May 03 2012, 3:31 PM

Driving an Ariel Atom is probably about as exciting as riding the world’s fastest roller coaster having never been to an amusement park before. Unfortunately, the Atom’s admission price is an awful lot higher than going to Six Flags.

Continue Reading…

 |  Jan 04 2012, 6:45 PM

The Ariel Atom is one of the world’s greatest machines, offering unprecedented performance and sheer driving exhilaration. McDonald’s on the other hand, is one of world’s greatest fast food chains, offering cheap and arguably tasty food at budget prices. What happens when you combine the two while a camera is rolling? Hilarity ensues.

Apparently this video was filmed for a local food competition, but whatever the motives are, we’re glad it’s on YouTube for us to all see and enjoy. Ever had that nagging friend that would insist on eating in your car? Well, it appears that Ariel Atom owners don’t have that problem. It seems that it’s rather difficult to snarf down some french fries when you’re combating blistering acceleration in your face.

Check out the hilarious video after the break.

[Source: YouTube]

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 |  Jan 03 2012, 12:15 PM


A violent accident occurred in Harelbek, Belgium today. Michael Cornette, a journalist of the Belgian newspaper Krant van West-Vlaanderen, was instantly killed while riding as a passenger in an Ariel Atom 3 when it careened off the road and struck a grain silo.

The super lightweight sports car was piloted by 30 year-old Mattieu Desmet, who is currently placed in an induced coma and suffering severe damages to his kidney. The Ariel belonged to Matthew Harris and was loaned for a road test feature to be prepared in anticipation of the upcoming Brussels Motor Show later this month.

Sources have said that excessive speed is the cause of the accident and that the force of the impact was so strong that the silo shifted 10 inches.

Michael Cornette has been a part of Krant van West-Vlaanderen since 1999, and wrote lifestyle articles for the paper. Cornette is survived by his wife and son.

[Source: GTSpirit and]

 |  Aug 01 2011, 3:45 PM

Ariel might be a small, British sports car manufacturer, but it has made a big impact with its Atom sportscar.

This minimalist two-seater has won the approval of not only the motoring press, but also with its customers, who see it as the ultimate in no-frills motoring. Some even call it a four-wheel motorbike.

Now Ariel is preparing to launch a umm… two-wheeled motorbike!

According to Ariel boss Simon Saunders, a superbike will be offered by his company in 2012. He also says this superbike will be inspired by the Atom and will also feature a Honda engine, although he didn’t specify which Honda engine.

Saunders mentioned that he plans on building between 100 to 200 bikes per year, each custom made for its owner. With prices expected to start from about $30,000, it won’t be cheap, but given Ariels experience in building exciting machines, we bet it’ll be worth every cent.

[Source: Autocar]

 |  Dec 17 2010, 5:19 PM

The Ariel Atom is one of the most pure driving machines on the planet. It has no doors or windows or roof. It’s essentially an exoskeleton shell with all its moving parts exposed to the elements, including the driver.

Since it has very few parts, it is very light and that makes for an incredible track car. This car certainly has its fans and its success has lead to the company now celebrating its 10th anniversary.

For this momentous occasion, Ariel has announced a new model which it is producing in conjunction with Mugen. The special edition Mugen version will feature a modified Honda K20Z motor, which will now produce 270-hp.

Only 10 examples of this model will be produced and it will make its first public debut at the Autosport International Show in January 2011.

[Source: Ariel]

 |  Dec 15 2010, 3:00 PM

Spec Racing classes are touted as one of the best ways to find out who the best driver really is – with identical machinery, talent should be the only thing separating the heroes from the zeros, and most spec classes feature slower cars like Miatas, Porsche 944s and BMW E30s to let driving skill take the forefront.

A new series being whipped up at the famed VIR race course will take spec racing to a whole new level by creating a single make series for the infamous Ariel Atom sports car. With 10 racers taking place over 5 weeks, different configurations of VIR will be used to keep things fresh. Delivers of the Spec cars will begin in April, 2011.

[Source: Autoblog]

 |  Nov 29 2010, 8:46 PM


Apparently to some, the stock performance of Ariel’s Atom 3 300 isn’t enough. Wimmer RS has decided to provide an answer to that market segment by enhancing the Atom’s performance to 340-hp and 280 ft-lbs of torque. Considering that this Atom rendition uses a turbocharged Honda powerplant, it isn’t hard to believe an extra 40-hp could be extracted from the already potent engine.

To get the extra 40-hp, Wimmer RS reflashes the ECU and installs an updated compressor, fuel pump conversion and sport exhaust system. And with the Ariel Atom already weighing in at a scant 1,034 lbs, we can’t even imagine the effect 40 additional horses has on such a lightweight machine. Wimmer RS claims their Airel Atom rendition hits 0-62 mph in merely 2.8 seconds.

Where do we sign up to drive one of these bad boys?

GALLERY: Wimmer RS Ariel Atom 3 300

wimmer_rs_ariel_atom_10.jpg wimmer_rs_ariel_atom_11.jpg wimmer_rs_ariel_atom_2.jpg wimmer_rs_ariel_atom_4.jpg wimmer_rs_ariel_atom_5.jpg wimmer_rs_ariel_atom_6.jpg

 |  Oct 15 2010, 3:02 PM

Epson printers wanted to see if it’s new wi-fi printer could beat an Ariel Aton around Britain’s Rockingham Circuit. Of course, the term “beat” is used loosely, since the printer only needed to print out a map of the circuit, designed by Epson, while the Atom had to physically navigate the track.

As you can guess, the printer “won” the competition, but the high production values and the use of an Ariel Atom make it worth looking at. Check it out after the jump, and turn your speakers up.

Hit the jump to see the official video

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 |  Oct 06 2010, 8:26 PM

Thought it was cool to see a BMW Z4 GT3 race car get built through the eyes of a time lapse video? The guys over at Top Gear and BBC decided to show why they’re still kings in the business of anything automotive related by catching footage of an Ariel Atom 3 being built, in time lapse fashion of course.

What is most impressive about the video is the actual build time of the Ariel Atom 3: 24 hours. As a result, the video is consolidated into 1 minute and 26 seconds of awesome.

View the video after the jump.

[Source: TopGear]

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 |  Sep 07 2010, 9:09 PM


At first there was the Ariel Atom. An undisputed piece of machinery that terrorized the tracks worldwide. It was simply a sheer pleasure to navigate through the roads. Then came KTM’s X-Bow which was the perfect Ariel Atom rival. And one can even include the Lotus 2-Eleven among their ranks. These two-seaters are essentially glorified go-karts with real-world engines in a 1,600 lb (or so) carbon fiber shell.

Now another manufacturer has decided to enter the ring with their P1 Two-Seater. Donto Motor Company has finally unveiled photos of their project which sports an interesting split body with a floating exoskeleton. The FIA-approved chassis weighs in under 1,600 lbs with a removable roof.

Currently they’re utilizing Audi’s 1.8T as an engine setup, but Donto hasn’t committed to it as being the final powerplant. They did, however, confirm that if they were to change, it would still be something German engineered.

Donto plans to export this car as a street legal vehicle in Europe with pricing around $55,000. We’ll keep our eyes out for live photos!

GALLERY: Donto Motor Company P1

donto_p1_2.jpg donto_p1_3.jpg

[Source: Inside Line]