Why Eating McDonalds In An Ariel Atom Is A Bad Idea [Video]

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The Ariel Atom is one of the world’s greatest machines, offering unprecedented performance and sheer driving exhilaration. McDonald’s on the other hand, is one of world’s greatest fast food chains, offering cheap and arguably tasty food at budget prices. What happens when you combine the two while a camera is rolling? Hilarity ensues. Apparently this… Continue Reading...

Journalist Killed in Ariel Atom Test Drive

Journalist Killed in Ariel Atom Test Drive
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A violent accident occurred in Harelbek, Belgium today. Michael Cornette, a journalist of the Belgian newspaper Krant van West-Vlaanderen, was instantly killed while riding as a passenger in an Ariel Atom 3 when it careened off the road and struck a grain silo. The super lightweight sports car was piloted by 30 year-old Mattieu Desmet,… Continue Reading...

Ariel Planning Honda-Powered Superbikes

Ariel Planning Honda-Powered Superbikes
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Ariel might be a small, British sports car manufacturer, but it has made a big impact with its Atom sportscar. This minimalist two-seater has won the approval of not only the motoring press, but also with its customers, who see it as the ultimate in no-frills motoring. Some even call it a four-wheel motorbike. Now… Continue Reading...

Ariel Atom Mugen Edition Celebrates 10th Anniversary of Ultra-Light Track Car

Ariel Atom Mugen Edition Celebrates 10th Anniversary of Ultra-Light Track Car
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The Ariel Atom is one of the most pure driving machines on the planet. It has no doors or windows or roof. It’s essentially an exoskeleton shell with all its moving parts exposed to the elements, including the driver. Since it has very few parts, it is very light and that makes for an incredible… Continue Reading...

Ariel Atom One-Make Racing Series To Be Launched At VIR

Ariel Atom One-Make Racing Series To Be Launched At VIR
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Spec Racing classes are touted as one of the best ways to find out who the best driver really is – with identical machinery, talent should be the only thing separating the heroes from the zeros, and most spec classes feature slower cars like Miatas, Porsche 944s and BMW E30s to let driving skill take the… Continue Reading...

Wimmer RS Ariel Atom Makes 340-HP, Hits 60 MPH in 2.8 Seconds

Wimmer RS Ariel Atom Makes 340-HP, Hits 60 MPH in 2.8 Seconds
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Apparently to some, the stock performance of Ariel’s Atom 3 300 isn’t enough. Wimmer RS has decided to provide an answer to that market segment by enhancing the Atom’s performance to 340-hp and 280 ft-lbs of torque. Considering that this Atom rendition uses a turbocharged Honda powerplant, it isn’t hard to believe an extra 40-hp… Continue Reading...

Epson Printer Races Ariel Atom Around Rockingham Circuit

Epson Printer Races Ariel Atom Around Rockingham Circuit
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Epson printers wanted to see if it’s new wi-fi printer could beat an Ariel Aton around Britain’s Rockingham Circuit. Of course, the term “beat” is used loosely, since the printer only needed to print out a map of the circuit, designed by Epson, while the Atom had to physically navigate the track. As you can… Continue Reading...

Ariel Atom 3 Gets Built In Time Lapse Video

Ariel Atom 3 Gets Built In Time Lapse Video
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Thought it was cool to see a BMW Z4 GT3 race car get built through the eyes of a time lapse video? The guys over at Top Gear and BBC decided to show why they’re still kings in the business of anything automotive related by catching footage of an Ariel Atom 3 being built, in… Continue Reading...

Donto Motor Company P1 Two-Seater Revealed; Ariel Atom and KTM X-Bow Look Out

Donto Motor Company P1 Two-Seater Revealed; Ariel Atom and KTM X-Bow Look Out
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At first there was the Ariel Atom. An undisputed piece of machinery that terrorized the tracks worldwide. It was simply a sheer pleasure to navigate through the roads. Then came KTM’s X-Bow which was the perfect Ariel Atom rival. And one can even include the Lotus 2-Eleven among their ranks. These two-seaters are essentially glorified… Continue Reading...