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There are plenty of exotic car commercials that feature sexy women… but how many out there are targeted to a female audience (and we’re not talking about minivans and SUVs that go after soccer moms)? We’re talking about a cool car for cool women – and that’s just what Aston Martin is going after in its latest spot.
Tilted “Aston Martin Loves Women. Women Love Aston Martin,” this 87-second long featurette is made for the woman who appreciates automotive beauty and performance. You won’t see any girls in bikini tops sprawled on the car hood with a hose in one hand and a wet sponge in the other. What you will see is a DBS drawing admiration from a variety of different females as it makes its way through the streets… and none of them is in a hip-hugging mini skirt.
This one’s going out to all the ladies who love a fine automobile. Watch the ad after the jump.
Changes are absolutely minimal; 10 spoke gloss black diamond wheels, a quilted leather headliner and the option of either orange or black leather upholstery. Outside, Carbon Black, Flame Orange or Ceramic Grey are the paint choices.
Aston Martin claims that the interior takes 70 hours to complete, and all that handiwork adds up to a price tag of $294,258 for the coupe and $310,052 for the droptop, a $20,000 premium over the “base” models.
Gallery: Aston Martin DBS Carbon Edition
Aston Martin is prepping an all new platform that will form the bases of its next-generation DB9 and DBS luxury sports coupes. Not due out until 2015 at the earliest, a mid-cycle update is planned for next year with the DBS set to be the first to receive a list of aesthetic and mechanical upgrades.
Most noticeable will be styling updates, inspired by the new One-77 flagship, with a new single-opening front-fascia, hood vents and more angles. Also look for more sculpted sides, again a trait borrowed from the One-77.
Along with some interior updates, look for an extra 20 or so horsepower under the hood, bringing the total closer to 530-hp.
GALLERY: Aston Martin DBS
The wedding of the year may be over, but you can still drive around like a royal. It’s not the actual car that William and Kate rode around in after they were married, but you can buy the next best thing. Two Aston Martin DB6 convertibles similar to the one owned by Prince Charles will be hitting the auction block.
Set to take place on May 21 at Aston Martin’s factory at Newport Pagnell, U.K., each of the DB6′s will set you back about £250,000 (US$411,000). If you’re really hankering for one, be warned: you’re up against some tough competition. “At least two billionaires have been buying Aston Martins aggressively over the last three or four years,” said Dietrich Hatlapa, founder of Historic Automobile Group International (HAGI), a London-based research company. “The royal wedding confirmed the car as a British institution, though it’s difficult to quantify what effect that will have.”
Also on the auction block with be a few Bond mementos. You can buy a replica of the DBS that George Lazenby drove in the 1969 film, “On Her Majesty’s Secret Service”(a steal at £70,000). There’s also a V8 Volante convertible that Timothy Dalton drove in 1987’s “The Living Daylights” (estimated to go for £100,000).
Aston Martin has just established its first foothold in India, with its first showroom in Mumbai. The showroom will be managed in partnership with Infinity Cars Pvt. Ltd., a well known local distributor, with a location in a swanky district of Mumbai known as Kemps Corner.
“India represents a new opportunity for us and as part of our programme of growing the reach of the global Aston Martin dealership network; this expansion brings our brand to a different audience in a new market,” Aston Martin’s Chief Commercial Officer, Michael van der Sande said in a statement. “Our decision to bring the Aston Martin brand to India is driven by a strong level of interest and enthusiasm from potential customers in an emerging luxury market. We have taken our time to find the right advocates for Aston Martin and I am confident that we have selected strong partners with whom we look forward to starting a successful relationship,” he said.
Although Aston Martin will offer a full range of vehicles in India, the roads there are in such rough shape, we’re not exactly sure where these cars can be driven. Perhaps some track days at New Delhi’s Grand Prix circuit are in order.
Anderson Germany just keeps setting a new standard when it comes to building luxury and exotic vehicles. This time around, an Aston Martin DBS gets what the tuner calls the ‘Superior Black Edition’ treatment from the infamous tuner, making 007′s famed ride look ever so menacing. In fact, if Batman was a little more sophisticated and subtle, this would probably be his vehicle of choice… really.
The matte black exterior to the DBS’ body is probably one of the best matte black cars we’ve laid eyes on. Just the sleekness of the black combined with the curves of the DBS makes for a very beautiful piece of machinery. Contrasting the dark shade is a set of bright red calipers peeking behind a set of 21-inch wheels. On the inside, the DBS gets its fair share of carbon fiber goodies along with black leather and Alcantara sprinkled in. Red stitching accents the black theme, much like the exterior calipers.
Performance wise, Anderson Germany claims that their DBS puts out 560-hp, a 50-hp increase over the factory figure. We strongly doubt all 50-hp came from just the exhaust upgrade, we’re going to bet there’s an ECU retune of some sort to get the extra boost in power. Although really, with looks this good, we could care less if it makes 6-hp or 1,000.
GALLERY: Anderson Germany Superior Black Edition Aston Martin DBS
Thieves in London, England tried make off with the wheels from a $266,000 Aston Martin DBS, but appear to have given up after taking 3 of the 4 wheels.
The dim-witted criminals left the car with bricks under the rocker panels, and a jack wedged under the rear quarter panel, both of which mangled the delicate aluminum bodywork. Total damage is estimated at an eye-watering $43,000, with the wheels costing $6,500 alone. The DBS is famous for its role in James Bond movies, like Casino Royale and Quantum of Solace.
[Source: The Daily Mail]