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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Mar 25 2013, 6:32 PM

ariel-atom

Ariel, the gang behind the Atom open wheel sports car, is aiming to make the vehicle even lighter.

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 |  Oct 10 2012, 1:32 PM

Ariel just announced the updated version of its already-insane sports car with lessons learned from its V8 and Mugen editions to further improve performance, calling it the Atom 3.5.

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 |  Jan 04 2012, 6:45 PM

The Ariel Atom is one of the world’s greatest machines, offering unprecedented performance and sheer driving exhilaration. McDonald’s on the other hand, is one of world’s greatest fast food chains, offering cheap and arguably tasty food at budget prices. What happens when you combine the two while a camera is rolling? Hilarity ensues.

Apparently this video was filmed for a local food competition, but whatever the motives are, we’re glad it’s on YouTube for us to all see and enjoy. Ever had that nagging friend that would insist on eating in your car? Well, it appears that Ariel Atom owners don’t have that problem. It seems that it’s rather difficult to snarf down some french fries when you’re combating blistering acceleration in your face.

Check out the hilarious video after the break.

[Source: YouTube]

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 |  Nov 29 2010, 8:46 PM

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Apparently to some, the stock performance of Ariel’s Atom 3 300 isn’t enough. Wimmer RS has decided to provide an answer to that market segment by enhancing the Atom’s performance to 340-hp and 280 ft-lbs of torque. Considering that this Atom rendition uses a turbocharged Honda powerplant, it isn’t hard to believe an extra 40-hp could be extracted from the already potent engine.

To get the extra 40-hp, Wimmer RS reflashes the ECU and installs an updated compressor, fuel pump conversion and sport exhaust system. And with the Ariel Atom already weighing in at a scant 1,034 lbs, we can’t even imagine the effect 40 additional horses has on such a lightweight machine. Wimmer RS claims their Airel Atom rendition hits 0-62 mph in merely 2.8 seconds.

Where do we sign up to drive one of these bad boys?

GALLERY: Wimmer RS Ariel Atom 3 300

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