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The first Cadillac ATS that rolled off the line in Lansing, Mich. earlier this year was held onto by the company, and is now being sold at a Barrett-Jackson auction with all proceeds going to support Team Joseph, a non-profit organization that funds Duchenne muscular dystrophy research.
Imagine, if you will, a group of Cadillacs driving together. In your mind, it’s a serene, soft cruise, with the drivers enjoying the scenery, the road, and more importantly the buttery-smooth ride of their American luxury cars.
Not anymore. Many Cadillacs, like the CTS-V, include a viciously powerful engine, not to mention suspension and braking components designed for maximum performance. These machines need the apex of a mind-bending corner to reach their limits and the purity of a race-track to fulfill their purpose.
That’s the main reason Cadillac enthusiasts, as well as tuning group D3 Racing, have partnered to create the Cadillac Challenge. It’s the first Cadillac-exclusive race that allows owners to compete with one another in a “Time-Attack” format. David Caldwell, a PR representative from Cadillac, said “There are certain cars that compel their owners to drive them to the fullest extent. I think that’s how this idea and series was conceived for CTS-V drivers.”
Cadillac Global Vehicle Line Executive, Dave Leone, recently disclosed at the 2012 Chicago Auto Show that future models of their new ATS will offer a torque-vectoring system in either its rear- or all-wheel drive configurations.
Even though torque vectoring won’t be available when the ATS hits dealerships this summer, Leone wanted to make sure everyone knew that Cadillac is already looking at future improvements on the 3 Series rival. “That comes later,” Leone said, adding, “Is it necessary? No. But it’s the next step in refinement.”
And the torque vectoring that will make its way to the ATS won’t be the run-of-the-mill pinch-a-brake setup that most automakers describe as torque vectoring. Cadillac is planning to make the ATS differentials deliver extra torque to an individual rear wheel – or front wheel in the AWD models – when required.
Interestingly enough, Leone also said that he expects that 35- to 40- percent of all ATS sales will be all-wheel drive. And even though Cadillac still hasn’t officially announced pricing on the new ATS, Leone still believes it’ll be in the mid-$30,000 range to stay competitive with the BMW 3-Series models and the Audi A4.
GALLERY: Cadillac ATS
[Source: Inside Line]
When Cadillac aired its 30-second “Go To Green Hell” Super Bowl ad for the upcoming ATS sedan during the last two-minutes of the game’s last quarter, a total of 111.3 million viewers tuned in, effectively making this ad the most watched television commercial in U.S. history. Could the marketing department at GM have somehow foreseen the future and realized the game of the year would come down to the wire?
GM global chief marketing officer Joel Ewanick said, “Cadillac is expanding with new models challenging the world’s best luxury cars. This stunning viewership data proves that Cadillac’s big message reached the largest audience… When it comes to Super Bowl ads, everyone has opinions on their favorite, But its a fact that this Cadillac spot had the biggest audience during the game.”
While Ewanick’s quote suggests that the reception for the advertisement reflects approval for the product, these statistics are more representative of the time it aired. If the same ad had aired at any time other than 9:39:37 PM, the title for “most watched ad” would have likely gone to a commercial with more supermodels, pyrotechnics, and special effects.
Watch the ad after the jump.
But now it appears as though Cadillac may have a thing or two to say about its ATS plans – even as vague as they may be. David Caldwell, Cadillac spokesman, was recently quoted saying “There has been no recent radical shift in strategy,” in regards to the ATS. That either means the ATS Coupe hasn’t gotten anywhere on the table, or GM is still working hard at developing the variant. See what Caldwell did there?
As for those who have been reporting different variants on the ATS, including the convertible and wagon versions, Caldwell left the door open again saying “On either end of the spectrum the reporting is inaccurate.” But here’s the real statement that makes us believe that Cadillac hasn’t quite shelved the idea of ATS variants altogether: “We do plan to do variants,” Caldwell said. “We haven’t yet called our shot of how we’re going to execute that.”
What’s it all mean? To us it appears that Cadillac will play it safe by seeing how well received (or not) the ATS is in the marketplace before determining whether it’ll be ripping into variants of the model for public consumption.
Cadillac may be in the process of fitting its new ATS platform with a two door Roadster body that would take the four door sedan and make it a slick two seat sports car.
Cadillac insiders at the 2012 North American International Auto Show told reporters from Inside Line that a roadster is being considered for the ATS platform. The roadster would directly compete with the Mercedes-Benz SLK and the BMW Z4, a market which Cadillac currently has no offering. The closest Caddy comes to these two German designed performance cars is its CTS coupe, which has some sports car influence, but is definitely not a direct competitior to either of these well tuned racers.
The roadster will no doubt share the same rear wheel drive system as the ATS, and hopefully come with all three ATS engine options, a 200-hp 2.5-liter 4-cylinder, a 270-hp turbocharged 2.0-liter 4-cylinder and a 318-hp 3.6-liter V6, but may opt for only the larger motors. We will have to wait and see.
Watch AutoGuide’s ATS reveal video here.
[Source: Inside Line]
Cadillac released its third teaser video for the 2013 ATS, their compact sport coupe. In the video, Cadillac engineers explain why they have focused their efforts so closely on gathering data at the Nurburing track, saying they can gather more data in one lap at “The Ring” than in twelve at any U.S. track.
Dave Mikels, energy and powertrain integration engineer, tells us that the car will experience full compression loading and being airborne during a lap. What that really speaks to is the company’s dedication to the ATS and making it a true performance machine.
With the Detroit Auto Show coming up next month, expect more details on the ATS very soon.
You can watch the video below
GM has announced the official debut of the anticipated Cadillac ATS at the upcoming 2012 Detroit Auto Show. According to GM, the Cadillac ATS will be available in three different engine trims. A new 3.6-liter V6, a 2.5-liter four cylinder, and a new-generation 2.0-liter turbocharged Ecotec four.
While a relaxed, naturally aspirated V6 and a fuel efficient inline-four comes as no surprise, the new 2.0 turbo caught our attention. The high-performance, direct-injection 2.0 turbo is tuned to produce 270-hp. Translating to 135-hp/liter, GM boasts that its power dense engine has greater horsepower per liter than the BMW M3, Porsche 911 GTS, or Lamborghini Aventador (although these are all lack forced induction). Most importantly, the turbo 4-cylinder ATS packs 30-hp more than the turbo 4-cylinder found in the 2012 BMW 328i.
GM powertrain officials noted that the 2.0T Ecotec found in the ATS is 95 percent brand new compared to the 2.0T found in the Buick Regal GS. The new 2.0T features direct-injection, four-valves/cylinder with continuously variable valve timing, twin-scroll turbocharger with air-to-air intercooler, forged steel crankshaft with modular balance shaft system, and a two-stage variable displacement oil pump with jet-spray piston cooling.
In short, Cadillac vice president of Global Marketing Don Butler says, “This engine is the perfect match for the new ATS, which will be a refined performance luxury sedan. The 2.0T has an exceptionally smooth and responsive power curve that will make the ATS, nimble, quick and fun to drive.”
Chief engineer of the 2.0T, Mike Anderson, adds, “The 2.0T is one of the most advanced and efficient engines of its kind and contributes to the ATS’s exceptional balance of performance and great fuel efficiency.”
Check out the video introducing the new 2.0T after the jump: Continue Reading…
Speaking to the Automotive Press Association (APA) today, Barra disclosed that GM will debut four global concept or production vehicles with one of the four being Cadillac’s new ATS.
The 2013 ATS will be Cadillac’s entry-level compact luxury sedan, featuring rear- and all-wheel-drive options making it a perfect competitor to BMW’s 3-Series, Audi‘s A4 and arguably Mercedes-Benz‘s C-Class. The ATS’s production should begin this summer and will be built alongside Cadillac’s CTS sedan, coupe and wagon in Michigan.
Cadillac has high expectations for their ATS, doing plenty of testing out in Germany including on the Nurburgring. They plan on making it competitive with the best vehicles in that segment, if not better.
Cadillac is drumming up a lot of excitement for its upcoming ATS model, which will be GM’s answer to BMW’s ever popular 3-Series. To get everyone excited about the new ATS, Cadillac has been releasing a series of videos teasing the vehicle as it gets put through its paces of testing and tuning.
The newest video highlighting the ATS’ journey shows Cadillac developing and refining the sedan on the Autobahn and the Nurburgring. By gathering an elite team of drivers and engineers, Cadillac threw everything it possibly could at the ATS in order to develop the perfect sports sedan.
Check out the video below:
As the CTS spearheads Cadillac‘s revival, old faithfuls and the newly converted alike happily anticipate for the next big thing. The ATS, arriving 2012, is designed around an all new Cadillac specific RWD-AWD platform that is intended to be Cadillac’s latest answer to the long standing BMW 3-series benchmark.
In the following video, President of GM North America Mark Reuss is accompanied with various engineers associated in the ATS project to discuss the car, what it stands for, and also to share some future visions within the Cadillac company.
Two remarks stand out during the ATS promo video. Mark Reuss took this opportunity to explain, “We’re really trying to hone the DNA of what Cadillac is all about, which is performance and luxury.” Global Vehicle Chief Engineer Dave Leone follows through, assuring that Cadillac, “will be very fun to drive, very spirited, very nimble.”
Spy photos of the ATS have circulated for some time. In the video, you will get an opportunity to get a better peek before the new product goes on sale next year.
Akerson began the interview explaining that next year, GM will unveil a powerful bifuel engine for commercial trucks that will run on compressed natural gas or gasoline. He then spoke of Cadillacs plans to introduce the XTS and the ATS vehicles by summer 2012. Akerson was then quoted as saying Chevrolet “is going to be a killer brand” within the global market. Chevrolet is hoping to infiltrate unconquered markets with its new sophisticated hybrid vehicles.
Akerson finished his interview with Detroit News by bashing the Licoln name. He was quoted saying ”They are trying like hell to resurrect Lincoln. Well, I might as well tell you, you might as well sprinkle holy water. It’s over.”It is very odd that Akerson would bad mouth Lincoln, but he must be doing so because he sees the Lincoln brand as a threat.
[Source: egm CarTech]
After two recent unsuccessful attempts at marketing a convertible Cadillac to the general public, Cadillac will be making another attempt at a much lower price point. Instead of a folding-hardtop roadster that we saw with the XLR (above), we’ll be seeing a softtop convertible based on the Alpha platform and will find itself in between the ATS and CTS Cadillac models.
It’ll be interesting to see how successful or unsuccessful a softtop convertible will be for Cadillac. Their competitors are a blend of both, with Audi’s A5 and Mercedes’ E-Class sporting fabric roofs while Lexus and Infiniti have gone the hardtop option on their sporty convertibles.
No mention of what this convertible model may be powered by, but chances are we won’t see a production model until late 2013.
[Source: Car and Driver Blog]