Hyundai Wants A More Emotional Bond With U.S Buyers

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Hyundai Wants A More Emotional Bond With U.S Buyers
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Hyundai’s new U.S marketing chief wants to improve customer perception brand by improving quality and design to enhance the consumers on a more emotional level. Consumers have traditionally turned to Hyundai because of practical attributes such as value, warranty and fuel economy. However, Hyundai has expanded its U.S linup in recent years to include premium… Continue Reading...
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