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Sometime after championship Sunday, once the New England Patriots and the New York Giants won their respective title games, marketing departments across the nation probably had a meeting to decide whether or not to reveal their Super Bowl ads ahead of time.
Most believe that interest for the big game isn’t as high as years past, but imagine what ad agencies would have done if Tebow managed to make it to Super Bowl Sunday.
Whatever the reason is – and we’re just poking fun at a Brady vs. Manning rematch that doesn’t involve Peyton – Audi has also revealed their Super Bowl ad ahead of the big game. And while we thought this vampire craze would just quietly die off into the night, it apparently hasn’t and Audi inexplicably did a vampire-themed ad with their new Audi S7.
The ad itself is pretty uncreative, and what’s even more odd is those that would be in the market for the S7 probably isn’t really into the whole teenage vampire craze. But hey, Audi’s selling point on the ad is about their LED headlights. Wait, what?
Check out the ad after the break.
At this year’s Frankfurt Motor Show, Audi will unveil four new S performance models, all packing a version of the brand’s new turbocharged V8 engine. Displacing 4.0-liters, this V8 can deliver up to serious power with improved fuel economy over past S versions.
In the new S6 sedan and Avant models, the engine will produce 420-hp and 406 lb-ft of torque, enabling a 0-62 mph time of 4.8 seconds. The same engine, with the same output will also be found in the new S7, which will deliver a 4.9 second 0-62 mph time thanks to a slightly heavier chassis.
All models will come standard with Audi’s quattro technology, while the S6 and S7 will get Audi’s S-Tronic dual-clutch transmission. The S8 will come equipped with an 8-speed automatic.
Audi is also touting fuel economy improvements, due to a lighter chassis as well as a new ‘cylinder on demand’ technology that will reduce the number of active cylinders to four under lighter loads.
We can expect some powerful figures for the next round of Audi’s S and RS models, thanks to the miracle of turbocharging in motion.
The Audi S8 will feature a twin-turbocharged V8 developed with the help of Bentley, churning out in excess of 500 horsepower. This is 50 horses more than the outgoing V10, but at 20% less fuel consumption. And as befitting Audi’s S-flagship, quattro four-wheel drive and an 8-speed transmission are standard.
The S6 and S7 are set to debut at the Los Angeles Auto Show later this year, and each will be packing no less than 440 and 470 horsepower (respectively). The S1 will join the fray next year to fight the Mini Cooper JCW, but no figures have been revealed for that yet.
Lastly, the almighty RS6 will drop in Avant form, making all of 580 twin-turbocharged horsepower—or 20 more than the new BMW M5. After all, like Simba, the Circle of Horsepower is just like the Circle of Life: unavoidable, and never-ending.
Just as the A7 starts to hit dealers there’s word that Audi may unveil a high-performance S7 at the upcoming Paris Auto Show. While Audi won’t confirm as much, it’s believed the German automaker is planning to unveil the more powerful version of its luxury hatchback in Paris and company representatives are being as tight-lipped about what the powerplant may be.
With Audi shying away from the 5.2-liter V10 as of late, it’s unlikely to make the grade. The same can be said for the 4.2-liter V8 used in the R8 and RS5, which just due to the quick changes in the auto industry as of late has become somewhat outdated with not enough power and too much in the size and weight categories. And with the standard A7 using the brand’s supercharged 3.0-liter V6, you can pretty much count that option out.
This is leading to speculation upon speculation that a new turbocharged V8 is in the works. This engine would be the same powerplant that Bentley is set to use in the 2011 Continental GT - although Bentley has only said it’s a V8 and made no indication of forced induction.
As for a transmission choice, the S7 is likely to use a 7-speed S Tronic dual-clutch setup, with the A7 using an 8-speed automatic.
In addition to this new Autoblog reports that Audi is scheduled to make a decision about the fate of the TT RS for the U.S. in the coming days. Let’s hope it’s good news.