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 |  Apr 07 2012, 4:02 PM

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As more and more automakers embrace social media marketing, Lamborghini has opted for a more intimate approach, inviting select clientele to attend a special New York City preview event to gain feedback for a potential third model for the Lamborghini line-up.

Lamborghini should, however, know that technology always prevails with details of the private affair having leaked on the internet.

A couple guests blabbered news of a cherry red Lamborghini SUV concept that will make its way to a Beijing premiere at the Auto China later in the month. Armed with a personal blog, one Lamborghini guest, Ed Bolian, revealed that the new Rambo Lambo features a silhouette similar to the BMW X6 and an overall size similar to the Audi Q7, all but confirming previous reports that the Lamborghini SUV will use a modified VW Group PL71 SUV platform that’s also used for the Porsche Cayenne and Volkswagen Touareg.

Even though an SUV body style is naturally higher off the ground, Lamborghini’s carbon fiber body kit brought out a more muscular and couple-like profile to make the stance of the Lamborghini SUV seem lower and more planted. Bolian also described the front fascia as Estoque-like, while also featuring a full LED headlight arrangement. The rear of the SUV is emphasized by a boldly designed trapezoidal quad-exhaust, integrated to the rear diffuser. Wheels on the SUV are 24-inches in diameter and incorporate carbon fiber blades similar to that of the Aventador J. A dramatic statement for a concept vehicle, the carbon fiber blades are unlikely to carry over into production.

Inside, carbon fiber trim is generously applied throughout the cabin, lending an appearance similar to the interior of the Lamborghini Sesto Elemento. What’s more, a high center console extends to the rear passengers to provide a more coupe-like seating arrangement.

Lamborghini has yet to reveal any details regarding the production powertrain but previous reports have suggested a Gallardo-sourced 5.2-liter V10 engine, producing 585-hp.

Whether the concept is the real deal or just a styling exercise, we’re excited to share more information on Lamborghini’s concept SUV as we draw closer to Beijing’s Auto China show.

GALLERY: Lamborghini SUV

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 |  Apr 05 2012, 5:32 PM

Almost two years ago, BMW announced that it would be producing a stretched 3-Series variant for the Chinese market. Now the 3-Series LWB will debut at this year’s Auto China 2012 show in Beijing.

Since the majority of the more affluent Chinese prefer to be chauffeured around, the 3-Series LWB gives the German automaker a more affordable option for fleets or company vehicles.

The wheelbase on the 3-Series LWB has been extended a tad over 4.3 inches and will come with the choice of three different engines. The BMW 320Li is a 2.0L four-cylinder with 181-hp and 199 lb-ft of torque, while the 328Li features a 2.0L TwinPower Turbo four-cylinder with 241-hp and 258 lb-ft of torque. The ever-popular 335Li comes with the twin-turbo 3.0L inline-six making 302-hp.

GALLERY: BMW 3-Series LWB

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