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 |  Apr 23 2012, 10:58 AM

Laden with power yet light with carbon fiber, the Lamborghini Urus debuted ahead of the Beijing Auto Show yesterday much to many people’s delight. 

Bragging an impressive 600 hp from an undisclosed engine, the company says its SUV concept will be priced less than the Gallardo and Aventador and aimed to sell around 3,000 units per year.

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 |  Apr 22 2012, 12:00 PM

The Lamborghini Urus SUV Concept couldn’t remain a mystery for very long. Just a couple of days ago, photos of the exotic SUV leaked onto the Internet and we even got treated to a teaser video ahead of its 2012 Beijing Motor Show debut.

Now the Italian exotic automaker has made the Urus official, with the Lamborghini SUV packing “output of around 600 hp” with no confirmation of what will actually be powering it. Regardless, Lamborghini is aiming to redefine the entire SUV category by combining exotic styling, a luxurious interior, outstanding performance, and everyday usability into the Urus.

Despite not releasing any specifications on what will potentially power the production model, Lamborghini promises that it’ll offer a best-in-class CO2 figure among the competition. Target markets for the Urus include the United States, United Kingdom, Germany, Russia, the Middle East, and of course, China. Lamborghini hopes to produce around 3,000 units a year.

“The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini. “SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”

And for those wondering where the Urus name comes from, it’s derived from the world of bulls, naturally. The Urus is also known as Aurochs and is one of the world’s largest, most wild ancestors of domestic cattle.

Exotic performance aside, Lamborghini really hopes that the Urus SUV will achieve what no other Lamborghini model currently achieves: packing the family comfortably with a generous amount of space for luggage or shopping bags. Along with its permanent all-wheel drive powertrain, Lamborghini will be making sure the production Urus will use plenty of lightweight technology inside and out.

To set new benchmarks in the handling department, the Urus will have a low center of gravity with a highly variable bodyshell height. Adjustable aerodynamic pieces include a height-adjustable front spoiler, a deflector on the rear windshield, and an adaptive rear spoiler.

The Urus will roll on 24-inch wheels and the concept model will feature a rich, lightly shimmering red paint. There will be plenty of carbon fiber components to check out. No conventional exterior mirrors will be seen, the SUV will utilize “small and aerodynamically optimized cameras” to monitor traffic conditions around the vehicle.

GALLERY: Lamborghini Urus SUV Concept

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