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If you’re spending the day shopping in Berlin and want to prove your admiration for the Lamborghini brand, be sure to check out Europe’s first Automobili Lamborghini flagship fashion store.
Showcasing the entire collection of the ‘Collezione Automobili Lamborghini’ fashion collection, the store opened last weekend to VIP guests from around world, as well as Stephan Winkelmann, the president and CEO of Automobili Lamborghini. The opening also included a fashion show featuring the new spring and summer collections, as well as an appearance from the Lamborghini Aventador LP700-4.
“The fascination of the luxury Lamborghini brand now goes beyond our globally sought-after super sports cars. In this wonderful new world of the Lamborghini experience here in the heart of Berlin, lovers of the brand but also friends of exclusive Italian fashion can enjoy our brand and its values,” said Stephan Winkelmann. “We are pleased to give stylish enthusiasts of Lamborghini, who don’t need to be drivers, a fashionable new Italian address in Berlin.”
You can also find Lamborghini fashion boutiques in Los Angeles, Vancouver, Melbourne, Hong Kong and Beijing.
See video of the Aventador from the event after the jump:
Lamborghini has just announced dates for its 2009 Lamborghini Academy driving schools – sort of. The actual dates have not been made public (presumably to avoid flocks of car-horny young men from descending on the tracks).
The Lamborghini Academy is an on-track driving school, which teaches Lamborghini owners, as well as anyone with the funds and the testosterone, how to really drive a raging bull. The Track Academy course is an entry level experience aimed at improving driving skill while “exploring the full potential” of a Lamborghini. This course uses Lambo’s new LP560-4 and includes a ride-along instructor.
An Advanced Academy is also offered which pushes the driver and the car further, focusing on vehicle control and race track driving. This course also includes a professional in-vehicle telemetry system. The Advanced school makes use of the LP560 as well as its big brother, the LP640.
Both courses include classes on vehicle dynamics and track safety, as well as handling and performance exercises. Participants will learn to manage understeer and oversteer, practice maneuvers with and without ABS and stability control, and master “controlled drifting.” Special attention will also be paid to finding the correct racing line on a track.
All participants will receive an in-car video of the experience as well as a photo CD of the day.
The events will take place starting in the Spring and while we might normally bemoan the fact that the Academy is only held in Europe, we’re sure those able to afford it won’t mind the extra expense of getting over there. As for the cost, it is 3,900 Euro, or roughly $4,900 and includes accommodation.
For more info visit:
Official release after the jump: