Lincoln To Discontinue “Waterfall” Front End

Lincoln To Discontinue “Waterfall” Front End
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First seen on the MKR concept at the North American International Auto Show in 2007, the waterfall has become just about the only defining design feature of the brand’s current product lineup, (some might agree the full-width tailight treatment on some models also counts). Continue Reading...

“Damsels of Design” Paved the Way For Female Automotive Designers

“Damsels of Design” Paved the Way For Female Automotive Designers
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Harley Earl was a man ahead of his time. Way back in 1950, he became the first automotive designer to hire women. But it wasn’t an “equality in the workplace” kind of decision – Earl’s “Damsels of Design” were brought onboard for their design talents. The reasoning behind his hiring strategy was simple. He believed… Continue Reading...