Ayrton Senna Lotus Car Wrap Celebrates Racers Legacy

Ayrton Senna Lotus Car Wrap Celebrates Racers Legacy
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Ayrton Senna is one of the most recognized names in the F1 world, and it was 18 years ago today, on May 1, 1994,  that he passed away after a crash at the San Marino Grand Prix. To celebrate the man, German customizing company Cam Shaft has released a special one-off Senna styled V8 Lotus Espirit.  Continue Reading...

Ayrton Senna’s Autographed Formula 1 Steering Wheel Up For Auction

Ayrton Senna’s Autographed Formula 1 Steering Wheel Up For Auction
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Adoration for Ayrton Senna was rekindled after Asif Kapadia’s film “Senna” came out in 2010, creating a new following among younger racing enthusiasts and inspiring a fresh group of Formula 1 fans. Continue Reading...

Ayrton Senna Debut Season F1 Car to Hit Auction Block

Ayrton Senna Debut Season F1 Car to Hit Auction Block
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Ayrton Senna is an F1 racing legend, and anything with his name attached to it sells for a pretty penny thanks to his legacy. Senna’s Toleman TG184-2 Formula One car will be hitting the auction block on May 16 at the spring sale hosted by Silverstone Auctions. “Excitement is building for the auction which promises to… Continue Reading...

Ayrton Senna Memorabilia Auction Shatters Initial Estimates

Ayrton Senna Memorabilia Auction Shatters Initial Estimates
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Weeks ago, we mentioned Ayrton Senna’s original 1991 Championship season racing suit and racing helmet were placed for auction at the Race Retro Sale of the Silverstone Auction held in the UK. Initial estimates for the rare racing memorabilia speculated a handsom $66,000 for the helmet and $31,000 for the suit. Apparently, the figure wasn’t… Continue Reading...

Alain Prost Named New Renault Brand Embassador

Alain Prost Named New Renault Brand Embassador
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Four-time Formula 1 champion Alain Prost is officially becoming the brand ambassador for French automaker Renault, the company announced today. “Renault’s history is intimately linked to that of motorsport and I have a deep attachment to the brand, with which I achieved some of the greatest successes in my sporting career,” Alain Prost said. “I accepted this… Continue Reading...

Ayrton Senna Helmet and Racing Suit Up For Auction

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Ayrton Senna Helmet and Racing Suit Up For Auction
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Last December, an auction provided a rare opportunity for racing fans and cinema buffs to bid on Steve McQueen’s original Gulf livery racing suit worn in the movie “Le Mans.” In case you missed out or couldn’t afford the $800,000 price tag, a new opportunity to own a piece of motorsport history has arisen. Thanks to… Continue Reading...

Senna Documentary Nominated For 3 BAFTA Awards

Senna Documentary Nominated For 3 BAFTA Awards
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Congrats goes out to Senna – the film has been nominated for three British Academy Film Awards. The documentary about the life of Brazilian Formula One racing driver Ayrton Senna, who won the F1 world championship three times before his death at 34 years old, has been nominated in three categories (Outstanding British Film, Documentary… Continue Reading...

Senna Documentary Now Available On Netflix Instant Streaming and iTunes [Video]

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To the race fans and cinema buffs that missed Senna‘s limited release this summer, Christmas came early. Officially available as a digital download, the award-winning documentary of the most celebrated modern Formula 1 Driver can now be watched on Netflix Instant Streaming and on iTunes. Unfortunately, Ayrton Senna fans that would like to have a… Continue Reading...

McLaren MP4/6 Driven By Ayrton Senna To Be Auctioned

McLaren MP4/6 Driven By Ayrton Senna To Be Auctioned
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Anyone who built model cars as a kid would appreciate should pay attention to an upcoming auction featuring an installation by artist Jay Burridge. Burridge has created a life-size “Airfix kit” out of a McLaren MP4/6, one of the greatest Formula 1 racing cars of its era. The sculpture has some serious provenance behind it,… Continue Reading...

Senna Documentary Cities And Dates Announced

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Senna Documentary Cities And Dates Announced
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Those waiting to get a glimpse of the documentary “Senna” (present company included) can look forward to this announcement: a list of dates and cities for its theater debut has been announced. Provided you haven’t illegally torrented the movie, those of you in trendy cities such as Austin, Palo Alto or Cambridge can pop on… Continue Reading...

Ayrton Senna Documentary Gets Sundance Screening

Ayrton Senna Documentary Gets Sundance Screening
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Of all the highly touted films screening at the Sundance Film Festival in Park City, Utah, the one we want to see most is Senna, a documentary on the life of three time Formula 1 world Champion Ayrton Senna. Assembled entirely from previously unseen archival footage from Senna’s career (spanning from his youth karting days… Continue Reading...

Lotus to Resurect Classic Black and Gold F1 Colors

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Lotus to Resurect Classic Black and Gold F1 Colors
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For those, like yours truly, who grew up watching F1 racing in the late 1970s and the 1980s, the Lotus racers, draped in the classic black and gold colors of sponsor John Player Special rank as the most memorable. Driven by the likes of such greats as Emerson Fittipaldi, Mario Andretti and Ayrton Senna, they… Continue Reading...

Lotus Returns to Formula 1… in Name Only

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Lotus Returns to Formula 1… in Name Only
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Team Lotus will return to Formula 1 after a 16 year absence… sort of. While two cars scheduled to run in the 2010 season will proudly wear the Lotus name, the team will actually be owned and operated by Litespeed, a U.K.-based Formula 3 team. Team Lotus rights holder David Hunt has allowed the company… Continue Reading...