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Film director, screenwriter, actor, and producer Wes Anderson is probably most well known for his Academy Award nominations for Best Original Screenplay for The Royal Tenenbaums and Fantastic Mr. Fox, which was nominated for the 2010 Academy Award for Best Animated Film. Now the producer has shared his talents with Korean automaker Hyundai on its new commercials for the upcoming Azera.
In the first commercial, titled “Modern Life”, the Wes Anderson-directed ad shows off the luxurious Azera interior that features front and rear heated seats, ventilated power front seats, ambient lighting system, Infinity or Dimension audio systems, iPod and USB input jacks, as well as Bluetooth hands-free connectivity. The other commercial, “Talk to My Car” has much more prevalent Wes Anderson influences featuring plenty of simply, yet effective visual effects. It focuses on Hyundai’s new Blue Link technology, which helps make driving safer, easier, and more fun. It keeps the Azera connected at all times and can help the driver find a close gas station, learn about mechanical issues, remind you about maintenance for your vehicle, call for assistance, or even find you your favorite restaurant nearby.
Watch the pair of Hyundai Azera commercials after the break and look for seven more Hyundai ads during the Oscar’s this weekend.
Hyundai will reveal its new 2012 Azera sedan at this year’s LA Auto Show, but has decided to tease us with a video showcasing some of the Azera’s highlights. The 293-hp V6 sedan boasts a spacious interior, leather seating surfaces, 19-inch wheels, nine airbags and an impressive 29-mpg highway as its standard features.
In the video, Hyundai focuses on the new Fluidic Sculpture design, HID headlights with LED accents, chrome-tipped dual exhaust, LED taillights, 7-inch touchscreen navigation, and panoramic sunroof in the all-new Azera. Clearly Hyundai has another winner here and it looks like with the release of the new Genesis, they’ll be climbing up the ladder of most sought-after vehicle brands.
GALLERY: 2012 Hyundai Azera Sketches
Check out the video below:
Hyundai’s upscale 2012 Azera sedan will debut at the Los Angeles auto show this November. The redesigned Azera will feature the brand’s “fluidic sculpture” design, a vast improvement over the tame current design.
“We’re in the final stages of ride/handling tuning for the 2012 Azera, and it’s dialing in nicely. Look out for it at the LA Auto Show,” said John Krafcik, CEO of Hyundai Motor America.
Both powertrain specifics and pricing details for the 2012 Azera have not been announced, but a new 3.3-liter direct injection V6 engine is expected to be implemented. Power is likely to be around 300-hp mated to a front-wheel drive system. Hyundai is hoping the FWD setup will appeal to buyers in cold-weather states where the Genesis’ rear-wheel drive system can be a deal breaker. Pricing will likely be around $26,270, above the Sonata ($20, 455) and below the Genesis ($35,050).
Hyundai is excited about the Azera redesign, and expects the vehicle to sell very well. The Korean automaker has said the potential exists to sell 18,000 to 20,000 units annually after the redesign.
[Source: Automotive News]